Convince & Convert

DECEMBER 16, 2014

Either they work only with blogger networks or agencies, or they own their blogger relationships in-house. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. A huge part of this brand’s marketing strategy is blogger outreach.

Blogger 152

Blogger Word of Mouth Case Study Case Studies 152

Webbiquity

NOVEMBER 29, 2019

Is your business ready to take that next step forward in growing your online visibility and website traffic? Or have your results gone stagnant and you’d like to re-evaluate your digital marketing strategy ? If you want to build your business online, here’s why you should consider working with a professional SEO firm.

Paid Search Agency 173

Paid Search Agency SEO Ad Building Companies 173

markempa

AUGUST 27, 2009

I was recently asked for some of my best tips on lead generation to include in “101 Tips from 50 Small Business Bloggers.” The blog appeared in Open Forum’s Idea Hub, a virtual ‘trading post’ of ideas and insights from industry experts and business owners. The response was so overwhelming I wanted to share it with you. 

Blogger 120

Blogger Tips Leads Lead 120

Marketing Insider Group

JANUARY 2, 2024

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. All of that said, business people do still have problems to solve. Embrace Marketing Partners.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

ViewPoint

FEBRUARY 18, 2014

For this company ‘someplace else’ had been growth, but at low margins, with chaos in the sales ranks, and a poorly installed CRM system…all because of a marketing plan that wasn’t a plan. Shelly, the president, looked at me and said, “Yes we have a marketing plan, right Don? Do you have a sales plan?”

Planning 120

Planning Marketing Plans SWOT Work Management 120

Biznology

DECEMBER 3, 2013

I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. I was comparing them to the cost of hiring a team of people to do all of the work by hand.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Buffer

MAY 4, 2022

You’ve probably never envisioned yourself as a blogger. After all, you’re a small business owner, and probably not a trained writer. A blog can also be a low-cost way to elevate your small business’s reach and also build credibility with your followers, making it a win-win situation.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Optinmonster

OCTOBER 29, 2023

Only 14% of bloggers write blog content that’s 2,000+ words in length. 44% of bloggers publish new content between three to six times monthly. 65% of content marketers say they have a documented content strategy. Blogging SEO Stats Only 38% of bloggers are updating older articles. SEO leads have a 14.6% close rate.

Statistics 94

Statistics Paid Content Stats Blogger 94

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Optinmonster

MARCH 17, 2022

Does creating a small business website seem intimidating or time-consuming? We’re here to help you compare the best website builders to make running your small business easier! Having a small business website is more important than ever. Plus, creating a website makes your business more professional.

Small Business Marketing 105

Small Business Marketing Godaddy Marketing Automation Services Marketing Websites 105

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 149

ROI Email Marketing B2B Marketing Marketing Automation Services 149

Webbiquity

JULY 19, 2018

If you are like most business owners or managers, trade shows are part of your marketing plan for the coming year. marketers generated sales using event marketing , and 80% said live events are critical to their company’s success. A key element in optimizing trade show participation is proper advance planning.

Trade Show 133

Trade Show Work Management Marketing Management Business 133

Webbiquity

NOVEMBER 8, 2019

Running a small business has more than its fair share of risks. Competition is fierce, and as more and more people start their own businesses or try to make few extra dollars in the gig economy , it just gets tougher. You may need to spend effort and resources on business development activities with a highly uncertain return.

Business 150

Business Startups Small Business Marketing Blogger 150

Optinmonster

JUNE 5, 2023

What is the best marketing automation software for small businesses? Marketing automation software can save you time, money, and energy when running your business. What is Marketing Automation Software? Marketing automation software is a web or computer program that automates repetitive marketing tasks.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Small Business Marketing 59

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. These tasks take time away from the value we could potentially be adding in our business. Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. What is B2B Marketing Automation?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Optinmonster

MAY 8, 2023

Want to know how to start an online business? You don’t need lots of money or even the most unique business idea ever imagined. All you need is a plan, a lot of persistence, and some patience. This ultimate guide will walk you through planning your online business from just a dream to launching and growing.

Paid Content 64

Paid Content Work Management Marketing Management Business 64

ViewPoint

OCTOBER 30, 2012

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Successful Content Marketing Creates Response.

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

Webbiquity

NOVEMBER 19, 2019

You come here for the latest trends and critical insights for B2B digital marketing. You also need marketing technology (martech) tools. Applications that help you plan, create, promote, and measure the performance of content, more efficiently and effectively. Email Marketing. Can I maybe save money if I wait?”

Tools 238

Tools Amazon Paid Search Agency Small Business Marketing 238

SmartBug Media

JULY 28, 2020

Guest author Allan Dibs a marketer at Success Wise and the best-selling author of the of The 1-Page Marketing Plan. To build a successful business rapidly in 2020, you need a plan. You want to target online publications, influencers, and bloggers in your field of interest. Create a Lead Magnet.

Marketing Strategy 99

Marketing Strategy Marketing & Strategy Planning Lead Scoring 99

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. Knowing why your content works will help you continue to create the best quality content for your business by replicating success and giving you visibility into what’s not working. How do you compare?

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers.

Social Media 65

Social Media Media Blogger Demographics 65

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. Businesses that don’t grow soon disappear. Best of all, email marketing is affordable. But growing your email list can be slow going.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. A great marketing plan is created! Spreadsheets abound, and ideas flow.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Webbiquity

JULY 19, 2022

Every business needs reliable metrics to monitor and evaluate performance, progress, and success. Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Which skills can the team (marketing, sales, customer service, production, etc.)

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Optinmonster

AUGUST 13, 2021

ActiveCampaign is one of the most popular platforms for email marketers and websites. That said, there’s plenty of competition on the market where you may find better deals and more value for your money. ActiveCampaign is a reliable email marketing tool that prides itself as the #1 automation platform for eCommerce.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. These blogs really know their audience and use targeted content and design.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Vidyard

DECEMBER 23, 2020

How do you choose between Vimeo vs. YouTube for business? By looking at how each platform could serve your business needs best. Some video platforms are best to help beauty bloggers monetize and others can help marketers drive leads or entertainment execs build streaming services. Who is my target audience?

Youtube 65

Youtube Business Best Practices Lead Scoring 65

Directive Agency

MAY 24, 2017

Business owners and bloggers get busy, and it’s all too easy to leave a blog idle for a few weeks or even months. When this happens, your business can suffer. Customers, site visitors, and readers expect to see consistent activity, indicating that a blog and business are up and running.

Planning 40

Planning Marketing Plans B2B Marketing Ad Building 40

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

GreenRope

DECEMBER 3, 2021

The Small Business Owner's Guide to Data Analytics. Big Data tools are currently gaining popularity in various industries as they provide valuable information to any kind of business. So why is Big Data so important for small businesses? Enhance the marketing strategy. Increase the business performance.

Small Business Marketing 52

Small Business Marketing Analytics Business Analysis 52

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. Stay Competitive.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. While 93% of B2B marketers use email as a marketing channel and 92% use social media, just 75% of B2B enterprises have blogs. Check out a few stats here.

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Hinge Marketing

MAY 28, 2014

“We need PR and marketing.” ” Here at Hinge, we hear this a lot from prospects who sometimes think these are interchangeable disciplines – similar to sales and marketing getting lumped together. To be certain, the lines have blurred between PR and marketing. What are the differences?

PR 48

PR Blogger Top of Funnel Planning 48

SalesIntel

JANUARY 27, 2022

A business-to-business (B2B) Search Engine Optimization (SEO) plan is a valuable marketing method that any B2B company should employ to attract targeted, high-value customers. With that said, below is a how-to guide on developing the best SEO strategy for your B2B business. . Start With a Buyer Persona.

SEO 52

SEO Buyer Personas Webinar Metrics Ideal Customer Profiles 52

ConvertKit

JULY 15, 2020

For online creators and business owners, they're a valuable tool for everything from brand education and marketing to researching your market and creating launch buzz. Over 60% of businesses on Instagram Stories use interactive Stickers like hashtags , @mentions, or polls every month. Image via ramit on Instagram.

Webinar Metrics 78

Webinar Metrics Creativity Business Landing Pages 78

Optinmonster

FEBRUARY 6, 2023

These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Passive income: Once you create a digital product marketing funnel, that funnel can earn money on autopilot without any further effort from you. Do you want to start selling digital products?

Examples 91

Examples Product Work Management Marketing Management 91