Digital B2B Marketing

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Marketing Automation 11.

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12 B2B Marketing Predictions for 2012

Digital B2B Marketing

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Marketing Automation 11.

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The Real Challenge for B2B Content Marketers

Digital B2B Marketing

It was necessary to feed your newsletter or nurture programs through your marketing automation platform. You never had to justify the investment in content for content marketing’s sake. Why do you think content marketing landed in this position? Content content marketing content marketing institute Curata'