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Thank You to Our 27 Guest Marketing and Sales Bloggers in 2011!

ViewPoint

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Jim Lenskold , President, Lenskold Group Metrics to Drive Lead Generation Performance. Bob Thompson , CEO, CustomerThink Corp.,

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. 4) It’s not (just) about lead gen or sales—it’s about relationships. To be sure, a thoughtfully written business blog can generate leads (and sales).

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Good Reads for B2B Sales - Cold Calling Revisited

ViewPoint

Partners in EXCELLENCE president and blogger David Brock challenges that sales professionals go beyond providing rudimentary features and benefits. Customers need strong business justified solutions, he exclaims. Always Be Closing: 3 Tips for Digital Lead Gen Optimization.

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

If you were to help someone in a small B2B business, what should they start with? They need to have a website with great content that is a lead capture and follow-up machine. Whatever channels you choose, measure the response and test what your prospects are responding to. Mike: People are bombarded with so many options.

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MarketingSherpa Marketing Summit, Kim Albee of Genoo Talks Social Media Lead Gen

Smashmouth Marketing

If you were to help someone in a small B2B business, what should they start with? They need to have a website with great content that is a lead capture and follow-up machine. Whatever channels you choose, measure the response and test what your prospects are responding to. Mike: People are bombarded with so many options.

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The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie. 8 Lead Gen Opportunities for Your Business Blog. But have no fear! On Your Blog's Homepage.

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The Trick to Increased Revenue: Better Sales Lead Qualification Criteria

SnapApp

These are leads that have shown a direct interest in your product/service through a specific marketing channel. Sales qualified leads are worth having a real human salesperson spend time on them. Many marketers already know they need better leads. Maybe they’re a blogger who is writing for a competitor. We don’t know.