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The 2022 Essential List of Content Marketing Statistics and Data

ClearVoice

However, there’s much more to content marketing than publishing loads of content pieces for your business. Knowing why your content works will help you continue to create the best quality content for your business by replicating success and giving you visibility into what’s not working.

Kentico 98
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How to Deliver a Great B2B Sales Experience

Webbiquity

B2B sales is, of course, the process of selling your products/services to other businesses. And B2B sales experience is the journey you create for your business buyer, from the initial touchpoint to the eventual sale. Personalizing your approach is crucial, but many B2B businesses struggle with offering a personalized sales experience.

B2B Sales 180
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How HubSpot Uses Influencer Marketing to Build Authentic Relationships and Reach New Audiences

Hubspot

At first thought, I picture a lifestyle blogger holding a popular tea, makeup, or activewear brand in an Instagram post. Almost 50% of customers say they follow influencers’ product or service recommendations, and over 70% of businesses say the quality of traffic from influencers is better than from other sources.

Hubspot 82
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. Every month, HubSpot generates a few leads that turn into clients as a result of this activity.

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The Ultimate Guide to Platforms and How They Can Benefit Your Business

Hubspot

Once upon a time, the typical business tool belt was sprinkled with digital tools: email marketing software here, website CMS there, and perhaps software for accounting and tracking sales. And this doesn’t even consider any sales, support, HR, or finance tools those businesses are using, too. The concept of platforms isn’t new.

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Women in Marketing: A List of 8 Women to Follow this 2022

SmartBug Media

Recognized by ForbesWoman as one of the top 20 women bloggers. Author of the Wall Street Journal best-seller on business writing, " Everybody Writes ," and the co-author of the best-selling book on content marketing, " Content Rules.". LinkedIn Trainer for individuals and businesses. Former LinkedIn Learning Instructor.

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product.