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The Business Blogger's Ultimate Guide to Mastering Lead Generation


In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. Lead Gen Opportunities for Your Business Blog. But have no fear! On Your Blog's Homepage. link] ). Within Individual Articles.

7 Real Marketing Interview Questions From HubSpot's CMO


And if you want more background, you should also check out my post from yesterday, " How the HubSpot CMO Screens for Top Marketing Talent ," where I go into more detail about the attributes you should be looking for in an inbound marketing manager, and how to screen potential candidates before the interview stage. All my best interview questions are here for the taking. downloaded an ebook).

87 More Vital Social Media Marketing Facts and Stats for 2012


30% of the world’s entire population is now online, and social networking is the most popular and time consuming online activity—with users spending more than one fifth (22%) of their time engaging on social media channels. 56% of Americans have a profile on at least one social networking site. Social networks and blogs In the U.S Business Insider ). Business Insider ).

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How the HubSpot CMO Screens for Top Marketing Talent


At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. Reach means they have a knack for growing their network by creating a gravitational attraction to what they do -- and people want to follow their work.

Focusing on your Klout score is detrimental to your business

Confluent Forms

We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. There is a perception and fear among these business owners that they're not doing enough to "engage", and thereby missing potential customers. Who is Hubspot? Please continue reading for our analysis.

A Vivid Vision for HubSpot's Content


Giving away your health data is about as inbound as it gets,” observed Volpe when he wrapped up the interview from HubSpot’s brand new Cambridge recording studio. After listening to Herold explain this concept on The Growth Show podcast , I decided to give it a try on behalf of the HubSpot content team. imagined teaching a Columbia J-school class on business blogs. Just better.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011


It’s the fastest-growing social network ever. It’s a pain in the arse because it’s yet another social network to join. What it’s clearly not , however, is a venue that businesses can afford to ignore. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Google+ Pro Tips Round-Up: Week 1 by Business Insider. ”).

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. My real challenge was getting my staff to warm to the concept of being a blogger. Wrong. Move on.

17 Foolish Mistakes to Avoid as a Guest Blogger


As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Then you probably want to identify blogs whose audience is appropriate for your business, but different than your own blog's readers. 2) Targeting the Wrong Blogs. What do you want them to know about you and your business?

The Top #Nifty50 Women in Technology on Twitter for 2012


These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals.  As with this year, we will be asking our community to nominate their favorite leaders in this field. sacevero.

Eight Factors to Consider When (Re)Launching a Business Blog


Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. In addition to the traditional benefits of business blogging , recent changes in the way search engines rank content have made blogging crucial for obtaining and maintaining high search engine visibility. Location.

9 Questions You MUST Ask Before Hiring a Freelance Blogger


Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. Usually, freelance bloggers don't manage your CMS, but the content creation effort lies squarely on their shoulders. Connect with HubSpot The Basics.

Six Ways to Search-Optimize a Blog


Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Sharing your content on social networking sites like Twitter and (most importantly) Google+ as well as social bookmarking sites creates links to your blog. So while sharing your own content provides some SEO benefit, building and nurturing a network of authoritative people in your industry and producing content they want to share is even more valuable. Fresh content.

What the Future Holds for Business Blogging


And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. Businesses realize the need to build in-house content teams. And rightfully so.

Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing

Blue Focus Marketing

As predicted by marketing experts in early 2012, powerful trends such as content marketing are already reorienting and rewiring the business world in this digital bazaar. This holiday season, consumers are going to be buying more new gadgets that will change the marketing dialogue between brands and consumers and test businesses’ ability to engage. #1: Tech Adoption.

Do the Math to Calculate the ROI of Business Blogs

Blue Focus Marketing

Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. According to Nielsen’s “The Social Media Report,” social networks and blogs are the top online destinations for Internet users, accounting for 23% of the time Americans spend online.  Source: HubSpot. And it’s all about winning. 

Must-Read Small Business Advice From Real Entrepreneurs [SlideShare]


Small businesses are deceiving. Not to mention, small businesses have been responsible for over 67% of the net new jobs created from mid-2009 to 2011, according to the Bureau of Labor Statistics. This week praises all the small business leaders and team members who have been bold enough to invest their resources and efforts into something different. That ain''t peanuts.

How B2B Marketers Can Succeed on the 6 Big Social Networks


In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to. So this post will break down how you can be successful on the 6 most popular social networks: LinkedIn, Twitter, Facebook, Google+, YouTube, and Pinterest. If you're a B2B marketer, this certainly shouldn't surprise you -- of all the social networks listed in this blog post, LinkedIn provides the most natural transition into social media for many B2B organizations. Social media!

A report from the epicenter of content marketing conferences

grow - Practical Marketing Solutions

Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston. In a competitive world, businesses (and Hollywood) are realizing that the writers, not the producers, the executives, or the advertisers, should be calling the shots. Know your audience.

How to ignite your business with Twitter: The X Factor

Blue Focus Marketing

Everyone seems to have a Twitter handle these days:  News reporters, celebrities, restaurants, friends, and your business contacts.  Moreover, this dynamic social medium can be the X factor for your business. game-changer, Twitter offers you the ability to strategically build and leverage your business brand. Developing relationships with bloggers and journalists for PR.

9 Criteria for Selecting a Social Media Monitoring Tool


Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). blogger raises a question about your company’s financial outlook. There are several free social media monitoring tools that provide limited functionality but can serve as a starting point for small businesses; however, larger and more socially active organizations will quickly recognize a need for more sophisticated fee-based offerings. Range of coverage.

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Best Twitter Guides, Tips and Tools of 2010


Twitter is used (officially) in 65 of the Fortune 100 companies , 63% of small to midsized businesses, and nearly half of all B2B enterprises. Most bloggers tweet each of their posts only once. Ways to Not Get ReTweeted by HubSpot Blog. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media. How can I get more retweets? Still, lots of good advice.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012


Wondering which social network is most effective at generating b2b leads? Social Media / Social Networking. 1. –yet only 25% of companies offer social business training to their employees. The best way to “go viral” is to engage millions of users, each of whom share through small networks. 70% of local businesses use Facebook.The U.S. Which U.S.

26 Social Media Secrets Skittles Knows


Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007. People spend more time social networking on Facebook than doing anything on sites owned by Google, Microsoft or Yahoo, the Web’s three most heavily-trafficked properties. Photo credit: Wikipedia.

The Top #Nifty50 Women in Technology on Twitter for 2012


These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Next year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals.  As with this year, we will be asking our community to nominate their favorite leaders in this field. sacevero.

Best Twitter Tips, Tools and Tactics of 2011


In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Nearly 3/4 of active Twitter users are bloggers. More than 80% of U.S. There are 1.6

The 9 Worst Ways to Use Twitter for Business


Twitter is a fantastic network for businesses. Here are 9 Twitter for business strategies to avoid , as well as how to remedy them. 1. Business blogging is a great marketing tactic, and so is sharing your blog posts on Twitter. Also, find other relevant bloggers in your industry on Twitter and retweet their articles. Connect with HubSpot Of course not.

Why Inbound Marketing Is Perfect for Your Niche Business


Do you consider your business to be "niche?" If so, inbound marketing was made for you! Think about it: if you're in a niche industry, any large-scale outbound marketing initiatives (TV ads, billboards, newspaper ads) will reach an audience that is 99% irrelevant to your business. As a niche business, you have very specific expertise that is valuable to your prospects and customers.

How Guest Blogging Grows Your Business and Improves Your Search Ranking

Fearless Competitor

Brian Clark, aka Copyblogger , says guest posts are one of the best ways to build your business with content. If you want to promote a business like the sales lead generation company , Find New Customers , start writing guest posts! Guest Blogging Builds Your Publisher Network. They develop a healthy network of publishers who help them get the word out. Boy does it ever!

Best Social Media Stats, Facts and Marketing Research of 2010


How do the audiences differ across various social networks? How do social media marketing strategies in small businesses differ from those in larger enterprises? Social media networks and blogs consume nearly 25% of people’s time online. Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 And much more.

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25 Compelling Reasons to Blog for Business Yesterday


One of the most compelling reasons to blog is being able to capture interest from the 89% of consumers who begin their search for branded solutions on a major search engine: Image credit: HubSpot. In fact, businesses that blog generate 97% more inbound links: Image credit: HubSpot. 5. The more you blog, the more likely it is you’ll win new business. Everyone Loves Blogs.

25 social media listening aids to increase your hearing


74% rely on social networks to guide purchase decisions (source: Social Sprout ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). The numbers say loud and clear consumers make buying decisions based on what they hear from social networks. Does your business listen? It’s also equipped to import Goggle Analytics.

12 Reasons Your Business Blog Is Failing


Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So many new bloggers adopt the simple "if you build it, they will come" mentality. But if you want to generate leads and business from your blog , keep all that me-centric product talk away. 2. Connect with HubSpot

The #Nifty50 Women of Twitter

Fearless Competitor

Jennifer is the General Atlantic Professor of Marketing at the Stanford Graduate School or Business, and author of The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change. Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. Entertainment Network.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” Minneapolis is 4th-Most Socially Networked City by Twin Cities Business Congrats to my fellow Minneapolitans! And 73% of U.S.

A Brief Timeline of the History of Blogging


Welcome to the HubSpot Marketing Blog. Bloggers have dozens of platforms and formats available (fun fact: HubSpot has a blogging platform , too), and there's no longer a standard for what a blog is supposed to look like. 1998-2001: More resources for bloggers. The later part of the nineties saw an uprising in resources created just for bloggers. Blogger, c.

12 Business Blogging Shortcuts for Time-Crunched Marketers


After a very successful HubSpot Twitter chat on Tuesday (join us for the next one on January 24th at 3:30 PM EST!) Because we really want our readers to adopt business blogging as part of their daily (or weekly, depending on your competitive needs!) 12 Tactics for Faster Business Blogging. 1.) Ask people in your network and industry to contribute content to your blog.

PR 2015: Top 100 Influencers & Brands

Onalytica B2B

In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Twitter, Think about the numerous analysts, politicians, bloggers, thought leaders, industry professionals, stakeholders and influential consumers that all have big audiences that you want to reach. Influencer Below you can see a network map of the online conversation around PR. Be

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52 MarTech and Marketing Ops Champions You Need to Follow


Marketing Tech & Strategy @ClaimWizard | Full Stack Marketer | #Hubspot | #WordPress | #MarTech. Data-driven #digitalmarketing and #adtech analyst @Gartner_inc | Brain for business and a bod for #BigData. Dir of Marketing Ops at Active Network. Entrepreneur | Founder/CTO @ HubSpot inbound marketing | Startup blogger at Gary Katz, @garymkatz.

The 9 Worst Ways to Use LinkedIn for Business


LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs. It’s a great place for businesses to make relevant LinkedIn users aware of their brand. Learn How to Use LinkedIn to Successfully Grow your Network and Business.