Lenny's Newsletter

SEPTEMBER 5, 2023

A surprising number of founders found their early customers by putting out compelling content online and first building a following. Also, major shoutouts for First Round Capital. When joining communities, focus first on adding value to the community. For your first set of customers, trust is the key.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Every business is relationships and relationships are every one’s business. Be the first to offer help. Ask questions, listen actively, and be first to offer a favor without strings. When I was younger I was up for the big events, for meeting and greeting lots of movers and shakers. When Fewer Is More.

Personalization 100

Personalization Blogspot Network Marketing Business 100

seo.co

MAY 10, 2021

For example, instead of linking the words, “best marketing strategy,” link the words, “link building gets businesses phenomenal results.” That sounds great, but most business owners and entrepreneurs just don’t have the time to crank out content on a regular basis. Require pitches first. Mobile-first content.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Convince & Convert

AUGUST 11, 2010

Decided to find out first-hand. Arizona Diamondbacks are so bad, I’m taking my business elsewhere. Even getting this far has been a carnival ride of mortgage, insurance, real estate, movers and utilities drama. Indra So you don't trust the movers with your wine? Looking forward to my first South Bend trip.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Hubspot

FEBRUARY 17, 2012

Pinterest is ridiculously simple, and it can make a big impact on your business. Here are 5 great reasons your business should start using Pinterest for marketing now : 1. ” This is a dream come true for businesses. In order to do so, marketers must manually share the link to the pin on their business page.

Planning 28

Planning First-Mover Advantage Work Management Social Networks 28

Convince & Convert

MARCH 8, 2012

Eric: Also, our first international guest, if I’m not mistaken. my Mom is actually a marketing consultant and she does social for a lot of local businesses and they’re not going to be able to put this together very quickly and easily and it’s going to be painful. I can’t do social media.” ” Bull!

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

Online Marketing Institute

JANUARY 4, 2011

As my friend Crispin Sheridan shared recently on ClickZ, targeting these “first mover” items is good for link generation. Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to? Links Let’s be real. White papers?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Brandpoint

JUNE 7, 2018

That explains why industry movers and shakers are offering an increasing number of content marketing conferences aimed at helping them make the most of its possibilities. ” The speakers are best-selling business authors, world-renowned experts, or up-and-coming mavericks, pushing the boundaries in their respective concentrations.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. Lion Brand’s Lion Brand Notebook: Lion Brand is a yarn company that has been in business for over a century.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Hubspot

NOVEMBER 2, 2015

The first few paragraphs of this Moz article are all that you need to alert you to the fact that this is an insider’s piece. Sourcing B2B writers is one of the first and greatest challenges to generating great B2B content. Their business model involves attracting and recruiting the finest engineers in the industry. Image Credit.

Tips 28

Tips Case Study Case Studies B2B 28

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. People don't go there to do business, but if you show an ad that solves a big problem they have at work, they'll click it and fill out a lead form and look at it later. Consistently wins. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62