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The Importance of an Email Marketing Database for a Business

SendX

It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!” However, with the right approach, your email list will become a hugely profitable part of your business. Why is a Healthy Email List Essential to Your Business? That would, again, be ethically, morally, and even legally wrong.

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How to Legally and Ethically Curate Content

Scoop.it

But as with most content marketing strategies, there’s a fine line between what’s legal/ethical and what’s not. Instead, you have to work within the rules and curate in a legal and ethical manner. In fact, if you share a backlink, most savvy business owners and bloggers won’t care what or how much of their content you curate.

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5 Ethical Ways to Get More Backlinks

BenchmarkONE

The LAST thing you want to do is pay money to have your links included on websites or attempt other not-so-ethical practices. The simplest way to do this is by setting up a Google Alert or using tools like BuzzSumo , Mention or Ahrefs Content Explorer so that you’ll get a notification any time your business is mentioned. Easy peasy.

Ethics 63
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Is it Ethical to Edit Online Customer Reviews?

Marketing Craftmanship

More importantly, let’s assume this “Snob Effect” on online customer reviews has implications in other businesses, where socio-economics and personal status are factors in the selection of a product or service, and where online customer reviews for those businesses are readily available.

Ethics 100
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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. How do you deal with potential ethical conflicts between your personal and professional use of media?

Ethics 100
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Growing Ecommerce Business in 10+ Free Ways

Outgrow

Growing Ecommerce Business in 10+ Free Ways. Growing ecommerce business may look like a mammoth task with no solution in sight. Ecommerce businesses have the highest potential in the coming years. Read on to find 10+ insider tips on growing your ecommerce business today! . #1 But it doesn’t have to be that way.

eCommerce 101
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UK fashion influencers redefining style

Sprout Social

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. He shows menswear fans how to style everything from business attire to #blockcore basics to Y2K inspired looks. Ethical dopamine dressing, of course. K TikTok: 1.5