Hubspot

DECEMBER 2, 2020

In this post, we’ll give brief explanations of the importance of social media for business, as well as outline eight ways that marketers can leverage social media to meet business goals. Why is social media important for business? If you’re a clothing business, you likely sell and create clothing for various age groups.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Hubspot

MARCH 6, 2017

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. The Core Elements of Small Business Marketing. Email tool. Conversion tool.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Optinmonster

FEBRUARY 21, 2024

But while simple, most bloggers don’t think to grow their traffic this way. While driving traffic to your blog posts via your email list won’t directly result in new leads, it’s another good way to boost traffic to your new content and build up momentum. Ready to hear how we did it?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

NuSpark Consulting

JANUARY 21, 2019

Because people don’t like being sold to, an email-nurturing best practice is to prioritize educational emails over sales messages. Then we lightly sprinkle in promotional emails for lead-generation and conversion-rate-optimization programs. And when it works, redefine the best practices for your business. Experiment a little.

Marketing AI 164

Marketing AI Practices Account Based Marketing Best Practices 164

SmartBug Media

APRIL 9, 2020

Generally speaking, website copy is written for the awareness stage of the Buyer’s Journey and is painstakingly crafted by writers to generate leads. According to Stone’s methodology, website copy should take this approach: Lead with your strongest benefit and explain exactly what the prospect will get. The Basics of Writing Blog Copy.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Hubspot

MAY 27, 2020

Choose topics that will benefit your own business goals. Get more leads, users and even customers. Now that we've covered that, let's dive-deep into each step of the guest blogging process if you want to become a successful guest blogger for major publications. How to Become a Successful Guest Blogger. Write the post.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Mailmunch

MARCH 29, 2021

Email marketing is crucial to the success of any business. Convert leads into sales. You’ll also need a multifaceted solution that takes care of every aspect, from lead generation and analytics to campaign building and automation. Effective Lead Generation and List Building Capabilities. Create personalized messages.

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

Hubspot

APRIL 7, 2023

Because digital products are so ubiquitous, selling them can be profitable for your business. These advantages make selling digital products a good option for artists, educators, writers, freelancers, and more. How can your business sell digital products? In this blog post, we'll cover the following: What is a digital product?

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Hubspot

OCTOBER 19, 2012

But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. So if you're not taking advantage of all the lead generation opportunities your blog offers -- and then optimizing those opportunities -- you're likely missing out on a huge piece of your company's lead gen pie.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

ClearVoice

NOVEMBER 2, 2018

Converge is a digital marketing conference for marketers in higher education. The Atlanta-based conference includes deep-dive workshops, keynotes and breakout sessions focused on education and digital marketing. Great for: Higher education marketers. B2B Marketing Exchange. Sponsor: PubCon. Social Media Marketing World.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Vidyard

JANUARY 24, 2022

So much so that it can be overwhelming, and as a busy sales professional, you probably don’t have a lot of extra time on your hands to keep on top of it all. In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Hubspot

JUNE 4, 2019

Those lovable lead drivers we optimize, tweak, update, and test. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. But they’re always there for you, increasing conversions, netting new leads, and driving traffic to the offers you’ve worked so hard to create.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Hubspot

JANUARY 27, 2020

Our team at HubSpot places a huge value on learning, and not just on reporting our wins week-over-week. Content marketing blogger and expert Levi Olmstead mentioned this attitude (fail fast) being key in previous startups he worked at: "A core value we often repeated was 'fail quickly and continuously, iterate quickly and continuously.'

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

Atomic Reach

JANUARY 3, 2019

According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search. Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Single Grain

DECEMBER 29, 2020

Educate yourself. Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Why Follow SaaS Bloggers? Top 16 SaaS Bloggers to Follow. Neil Patel. Hiten Shah.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Hubspot

APRIL 23, 2020

While platforms like Instagram and Snapchat have taught us how entertaining social media Stories can be to the average person, LinkedIn's product team is now wondering if this content can also be intriguing to business professionals. Does that exist in the business world?

Linkedin 96

Linkedin Features Paid Search Agency Marketing & Strategy 96

Hubspot

OCTOBER 29, 2018

She had also just spent the last year and a half working as a Support Engineer at HubSpot and was working her way through a masters degree in Corporate Communications. But, as a pleasant surprise to her, so were many of her teammates at HubSpot. Most of the bloggers didn’t begin their careers in marketing either.

Peer-to-peer 67

Peer-to-peer Work Management Hubspot Paid Search Agency 67

Industrial Marketing Today

JANUARY 3, 2011

Are you leaving additional sales leads and revenues on the table? Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. By not using every opportunity to generate high-quality leads, they may be leaving money on the table. Source: HubSpot ).

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. The blog features a variety of content from guest posts and leading influencers that helps you master and scale your efforts across your business. MarketingProfs.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. The blog features a variety of content from guest posts and leading influencers that helps you master and scale your efforts across your business. MarketingProfs.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Onalytica B2B

APRIL 11, 2017

But it takes iterative testing and a methodological approach to achieve this sustainable return, and every recipe is specific to the individual business and its goals. They may have a better understanding about what will resonate, and thus your business will benefit from their involvement. About Influencers. Create a win-win.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? Moz Pro Moz Pro is an all-in-one suite of SEO tools designed to help businesses improve their online visibility and search engine ranking.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

MAY 7, 2013

Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. It’s valuable and educational content that motivates people to register. Choose a topic and a headline that has great search potential.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Envy

MARCH 25, 2019

The number one feedback I receive from younger employees is the disconnect between what they learned from their college education and the skills that marketing campaigns they are working on require. A recent survey conducted by Korn Ferry on 1000 leading US companies concluded that the average age of a CMO in the tech industry is 53.

B2B Marketing 101

B2B Marketing Planning Trade Show B2B 101

Hubspot

DECEMBER 11, 2018

After all, having an income chart like this is the main goal of many online entrepreneurs: For many entrepreneurs looking to build an online business, or marketers looking to monetize their web traffic, affiliate marketing is often how they got started with generating income. Who are the affiliates? Who are the merchants?

Paid Content 75

Paid Content Work Management Planning Marketing Management 75

Marketing Insider Group

OCTOBER 2, 2020

At Marketing Insider Group, we are seeing a huge shift out of paid promotion and into increasing traffic and leads from our customer’s website. Organic search traffic, email subscribers, and direct website lead conversions are all great measurements to track this success. Is Your Social Media Content Attracting Leads?

B2B Thought Leadership 49

B2B Thought Leadership Content Marketing Thought Leadership Content 49

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. His focus area lies within local and seasoned paid SEO strategies for small and medium businesses across the USA and Canada.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Hubspot

APRIL 25, 2019

Don’t put pricing, seller information, promotions, and opinion-based copy (words like “best” or “leading”) in the title. Ultimately, your title should match the words shoppers use to discover your product and educate them on your product before they get to your page. ????HubSpot When clicked, Product Display ads lead to a product page.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Hubspot

MARCH 21, 2018

While there's no exact formula to start making money, there are some tried and true strategies you can start experimenting with to see what works best for your content, your business model, and your audience. Build an lead funnel for your product. But it’s also arguably the most important stage of the inbound funnel.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

ClearVoice

SEPTEMBER 10, 2020

Marketing content should be educational, informative or entertaining. In turn, these idea-sharing-and-generating content pieces can lead to an uptick in social sharing, comments on posts, forwards on emails and overall traffic to and from your content. But, what if we explore deeper? Sounds pretty good, right? Now, let’s do it!

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Hubspot

JULY 27, 2015

If you're using ebooks to generate leads and still not seeing the results you've been promised, then you might be making one of the following rookie mistakes. There's a reason why your business exists. For example, this ebook below from the HubSpot library is ideal. Useful and educational. No one downloads it.

Lead Scoring 28

Lead Scoring Lead Ranking Generation Landing Pages 28

Hubspot

MAY 28, 2014

While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. Fresh off the heels of last month''s training class, I realized it''s a little ridiculous that I''ve never written a post that explains business blogging in those terms on this very blog.

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

Hubspot

JUNE 20, 2018

An email list is a collection of email addresses that a business can create by engaging with potential customers through lead-generating campaigns. Email lists can shrink as members opt out of email subscriptions, and grow as the business solicits contact information from website visitors. Create a new lead-generation offer.

Top of Funnel 78

Top of Funnel Landing Pages Opt-out Opt-in 78

Hubspot

FEBRUARY 1, 2021

Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees. Other business-related organizations, such as chambers of commerce, will be happy to list your event for free, especially if you offer discounts to their members. Really busy.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98