The Point

NOVEMBER 10, 2016

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.

SEM 222

SEM Cost Per Click Enterprise Management Paid Search Agency 222

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. These tasks take time away from the value we could potentially be adding in our business. You get deep insights that inform smarter business decisions. Guest post by Eduard Klein. What is B2B Marketing Automation?

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

ANNUITAS

MARCH 4, 2020

In particular, it largely remains a ‘tactician-level’ activity that has not risen to the level of a holistic approach to sustainable business growth, nor is it largely embraced by senior executives, particularly at larger enterprises. It’s time for Next Generation Growth Marketing. Upper funnel focused.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Only B2B

JANUARY 18, 2018

Lead Generation vs. Demand Generation: Top 6 Strategies Which Work! We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies.

Demand Generation Agencies 101

Demand Generation Agencies Demand Generation Webinar Metrics Sales Qualified Leads 101

TrustRadius Marketing

APRIL 15, 2021

Today’s Community Contributor post comes from Gabrielle Sadeh , a consultant, social media specialist, and blogger based in Tel Aviv. . COVID-19 has turned the world of work upside-down for everyone, but the impact it’s had on women is well out of proportion to the effect it’s had on men.

Work Management 59

Work Management Burn Rate Demand Generation Peer-to-peer 59

Adobe Experience Cloud Blog

MAY 14, 2012

by Jason Miller I’m pleased to welcome Tim Riesterer, Chief Strategy and Marketing Officer at Corporate Visions, as a guest blogger. In that time, we’ve seen our Marketing department’s impact on new business and closed deals nearly quadruple — without any significant staff increases. We are thrilled to welcome him.

Demand Generation 48

Demand Generation Demand Urgency Marketing Marketo 48

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Also use filters to segregate your social listening data, so you uncover new business opportunities and make the most of your influencer partnerships.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Only B2B

SEPTEMBER 12, 2019

With smartphone penetration increasing by the day, a Salesfusion study states that 72% of adults in the USA prefer receiving business communication via email. This is an impressive percentage of people who prefer emails. It is time for the Email lead generation process. Tips for small business growth strategies 2.

Sales Qualified Leads 67

Sales Qualified Leads Demand Generation Agencies Account Based Marketing Work Management 67

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Why Follow SaaS Bloggers? Top 16 SaaS Bloggers to Follow. Book My Free SaaS Marketing Consultation. Neil Patel. Hiten Shah.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Adobe Experience Cloud Blog

AUGUST 6, 2009

  Mike is a leading sales and marketing executive, leading the growth of Green Leads while sharing b2b demand generation knowledge with others.    Ultimately resulting in new business.    I've had one blogger email me 4 times a week asking him to retweet his stuff. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Biznology

DECEMBER 6, 2016

Is this the new reality for companies making what used to be simple business decisions? Steve Farnsworth has over 15 years as a senior digital marketing executive, and is currently the Chief Marketing Officer for the @Steveology Group, a content marketing for demand generation agency serving high tech B2B organizations.

Demand Generation Agencies 80

Demand Generation Agencies Advertising Agencies Paid Search Agency Public Relations 80

ViewPoint

MAY 21, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. How can marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas? What world are they living in?

Work Management 120

Work Management Marketing Management Planning Forecasting 120

Envy

MARCH 11, 2019

The blog takes a business perspective and runs posts on current issues such as GDPR and other regulations that hit close to home in the business world. Infospectives has two blog sections, one on business focused privacy and security, and another on a more personal security perspective. This is definitely one to bookmark.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Digital B2B Marketing

DECEMBER 22, 2011

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Demand generation 9. Content Marketing 1. Name recognition will rule.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Demand generation 9. Content Marketing 1. Name recognition will rule.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan. Social media has fundamentally altered the practice of public relations.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Adobe Experience Cloud Blog

OCTOBER 2, 2017

There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” The sheer quantity of data most modern business deal with is simply too enormous for marketers to understand without an army of data scientists. Hear me out.

Marketing AI 134

Marketing AI Marketing Automation Services Work Management Marketing Management 134

Only B2B

JANUARY 26, 2018

A colleague and I got into a conversation around this and we realized a lot of business owners and brands believe that there is a connection between content syndication and plagiarism or duplication. However, the gains are immense in terms of traffic, leads, demand generation etc. Content scraperswants to take advantage of this.

Lead Scoring 87

Lead Scoring Lead Ranking CAN-SPAM Copyright 87

The Point

MAY 14, 2013

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success?

Demand Generation Agencies 100

Demand Generation Agencies Reachforce Advertising Agencies Marketo 100

Heinz Marketing

JULY 26, 2022

This idea can be applied to many different scenarios in the business. So why not team up with other businesses that have a similar target market and goals? Partner marketing can broaden your reach, unlock new leads, generate new customers, and save costs so you can redistribute your resources elsewhere.

Advertising Agencies 83

Advertising Agencies Planning Co-Registration Bundling 83

Engagio

SEPTEMBER 9, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. No need to read through a stack of posts from a dozen bloggers. Developing the Marketing strategy for strategic accounts. This is it.

Account Based Marketing 125

Account Based Marketing ABM Ideal Customer Profiles De-duping 125

ClickZ

OCTOBER 23, 2020

It is a better idea to increase efficiency within your marketing organization by leveraging tools that do the work for you rather than tools that add to your busy team’s workload. Catherrine Garcia is an experienced Web Developer at WPCodingDev and a passionate blogger. About Maropost.

Marketing Automation Services 116

Marketing Automation Services Marketing Automation Work Management Automation 116

KoMarketing Associates

MARCH 7, 2013

Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” Burgess (@ckburgess) : “CEO & CMO @BlueFocus | Author, social branding, social business | Winner MarketingSherpa Best Social Media Marketing Blog | Huffington/Wharton/Shorty Awards” Follow Cheryl at https://twitter.com/ckburgess. Dianna Huff (@diannahuff).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. B2B Marketing Blogs. HubSpot’s Marketing Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

LEADership

OCTOBER 27, 2014

It is no longer B2B or B2C, it is only B2P, i.e. Business-To-People. Here’s a quick refresher on the Six Distinguishing Traits of the New Age Buyer that you need to recognize and cater for in order to win more business. Is your B2B lead generation sluggish? What’s the takeaway for B2B lead generation?

Work Management 40

Work Management Marketing Management B2B Demand Generation Agencies 40

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. B2B Marketing Blogs. HubSpot’s Marketing Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. What’s working for you?

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Marketing Insider Group

JANUARY 24, 2013

These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ANNUITAS

NOVEMBER 10, 2016

Given R’s amazing potential to increase productivity by reducing the time needed to complete data projects, all businesses in 2016 manipulating data or statistics should leverage R or a similar statistical programming tool. The R-Bloggers website. Where R Trounces Excel-. Learning R by Richard Cotton.

De-duplication 174

De-duplication Statistics Blogger Course 174

The Point

SEPTEMBER 16, 2010

I wrote recently in this space about the recent resurgence of direct mail as a viable outbound component to an integrated demand generation strategy. Most of that resurgence is due to the benefits of using direct mail on its own merits, but there’s another factor: the greatly diminished effectiveness of rented email lists.

Opt-out 100

Opt-out Opt-in Response Rate Demand Generation 100

ClearVoice

NOVEMBER 2, 2018

The conference also includes an awards ceremony: “The Killer Content Awards” (aka, The Finnys) for outstanding business-to-business marketers and campaigns. Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Social Media Marketing World. Date: Mar. 20-22, 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Sales Engine

MARCH 28, 2016

But increasing web traffic without a thorough conversion strategy is just branding and awareness— that won’t supply enough leads to salespeople to hit your revenue growth targets. Massey : We primarily optimize sites that are looking to generate revenue or generate valuable leads. That’s what got published.

Marketing & Strategy 120

Marketing & Strategy A/B testing Broadcasting Content 120

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? How effective is demand generation software? 101 Tips from 50 Small Business Bloggers by Open Forum. 7 Free or Cheap Ways to Effectively Promote Your Business Online by Dumb Little Man. Subscribe to the comments for this post?

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Engagio

JANUARY 12, 2021

ABM analytics are different than traditional demand generation analytics. While leads and opportunities are essential for B2B marketing metrics, they are insufficient to measure Account-Based Marketing. ABM requires account-based metrics. Journeys : How do accounts move through my buying journeys to desired outcomes (e.g.,

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

LEADership

DECEMBER 13, 2013

These are a few of the bloggers highlighted in DNN’s intriguing infographic: Brian Solis - As an analyst, best-selling author and speaker, Brian is a valuable source for understanding the way new technologies are moulding companies and the marketing world. Seth brings new ideas to B2B marketers in their branding and business strategies.

B2B Marketing 40

B2B Marketing B2B Blogger Best Practices 40