Optinmonster

JANUARY 14, 2024

Are you interested in the latest content marketing statistics? In the ever-evolving world of digital marketing , content remains king. But what makes content truly reign supreme? Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Webbiquity

NOVEMBER 28, 2023

On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. B2B sales is, of course, the process of selling your products/services to other businesses. Both teams aim to increase revenue, but different approaches can lead to conflicts.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Valasys

JULY 31, 2023

Introduction Have you noticed how lead generation has become the hottest topic in the realm of business success? It’s like a secret sauce that fuels growth and propels businesses towards their wildest dreams. According to HubSpot, six in ten marketers have made generating business leads their top priority.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Optinmonster

APRIL 4, 2024

Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. Then, you’ll be able to find the option that’s best for your business and start building a winning email marketing strategy. You’re not alone. How to Choose the Best MailChimp Alternative 1.

Enterprise Management 64

Enterprise Management Email Marketing Marketing Automation Services Work Management 64

Zoominfo

SEPTEMBER 16, 2020

Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Different content does well on different channels, i.e But how does this connect to B2B brand development?

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Optinmonster

JUNE 5, 2023

What is the best marketing automation software for small businesses? Marketing automation software can save you time, money, and energy when running your business. This can help small business owners save a lot of time and resources. Let’s go over how to choose the best marketing automation software for your business.

Marketing Automation Services 59

Marketing Automation Services Work Management Marketing Management Small Business Marketing 59

Hubspot

DECEMBER 6, 2019

At first thought, I picture a lifestyle blogger holding a popular tea, makeup, or activewear brand in an Instagram post. Almost 50% of customers say they follow influencers’ product or service recommendations, and over 70% of businesses say the quality of traffic from influencers is better than from other sources.

Hubspot 83

Hubspot Ad Building Work Management Paid Search Agency 83

G2M Solutions

JUNE 29, 2020

This is written by guest blogger Matthew Howells-Barby, Senior Director of Acquisition at HubSpot and a partner at Traffic Think Tank. At HubSpot, blogging is our primary source of traffic. After all these years, how can our blog still be a top source of business? Why is this true?

Lead Scoring 77

Lead Scoring Lead Ranking Google Hubspot 77

Hubspot

JULY 11, 2017

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. JAMES GILBERT, HUBSPOT. MATTHEW BARBY, HUBSPOT. ELISSA HUDSON, HUBSPOT.

Hubspot 69

Hubspot Demand Generation Agencies Work Management Top of Funnel 69

Hubspot

DECEMBER 2, 2020

In this post, we’ll give brief explanations of the importance of social media for business, as well as outline eight ways that marketers can leverage social media to meet business goals. Why is social media important for business? If you’re a clothing business, you likely sell and create clothing for various age groups.

Social Media 101

Social Media Top of Funnel Social Marketing Advertising Agencies 101

Hubspot

MAY 28, 2018

A lot of marketers want to know: how does HubSpot optimize for search? At HubSpot, our blogging team realized this shifting behavior, so they altered our blog strategy to focus on topic clusters , instead of specific keywords. While it can be time-consuming to reorganize your content, the payoff is huge.

Lead Scoring 77

Lead Scoring Lead Ranking Hubspot Google 77

ClearVoice

APRIL 30, 2020

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. What is a lead generation tool?

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Optinmonster

MARCH 22, 2024

With no clear consensus from the content marketing community, how are you supposed to decide what to do with the comments on your own blog? The Debate The reasons why you may want to allow blog comments or not is summarized nicely by popular bloggers Pat Flynn and Everett Bogue. Here’s a quick breakdown of what each had to say.

Correlation 77

Correlation Lead Scoring Lead Ranking Traffic 77

Hubspot

MARCH 6, 2017

Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. The Core Elements of Small Business Marketing. Email tool. Conversion tool.

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Hubspot

APRIL 12, 2021

A few years ago, I got hired as a content marketer at a small web design company. I was a proud English graduate who had no idea how to make it successfully as a content marketer. Fortunately, I've picked up some critical skills over the years that've enabled me to grow as a content marketer. Content Marketing Skills.

Content Marketing 100

Content Marketing Copywriting Work Management Marketing Management 100

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

MARCH 13, 2019

But, they’re clueless when it comes to generating leads via their website. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Inbound Leads. Unfortunately, “Leads. Inbound Leads.”

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Only B2B

DECEMBER 23, 2019

We discussed the differences between lead generation and demand generation on the basis of content marketing strategy earlier. This is an extension of the post wherein we focus on different lead generation and demand generation strategies. Content upgrades. Create action packed content (like the cat!) Not really!

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. For the foreseeable future, content will remain as king. For the foreseeable future, content will remain as king. Through j effbullas.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

SmartBug Media

APRIL 1, 2020

It's never been easier to get online, but you'll want to pick the right website builder to help you create a site that matches your business needs. To help you find the right tool, we've collected five excellent website building tools that can help you launch everything from a blog to a business website to an e-commerce store—and more.

Work Management 134

Work Management Budget Programs CMS Development Marketing Management 134

Hubspot

JUNE 16, 2020

For example, if you are writing for enterprise audiences, how are you framing that content to achieve your goals? Many marketers agree — blogging is an important part of their content strategy. Blogging does way more than populate your website with content. When you blog for customers, you're not only providing useful content.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Because what you do in the months leading up to the launch will determine whether it’s a big bang or a dud.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Oktopost

DECEMBER 5, 2022

Extend your content marketing reach. SEO and SMM work with content and can be effectively combined for content marketing. According to HubSpot , around 16% of an average website’s traffic comes from social media. Sharing content on social media provides that opportunity. Extend your content marketing reach.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Convince & Convert

JANUARY 28, 2014

They needed the statistic within two hours for use in an important piece of long form content. As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. I didn’t have access to any paid research resources like JSTOR or a real library. Sounds easy right?

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132

SmartBug Media

NOVEMBER 24, 2021

With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Luckily, inbound marketing offers some great ways for business owners to improve their launch strategy and get more exposure in the process.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

SmartBug Media

NOVEMBER 6, 2018

Is business blogging a part of your financial institution’s marketing strategy? Today, blogging is leveraged not only by individuals, but also by businesses. What Is Business Blogging? Business blogging is a great way to connect with your customers by sharing relevant, timely information that they’re interested in.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Optinmonster

FEBRUARY 21, 2024

But while simple, most bloggers don’t think to grow their traffic this way. For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. We add more information to our content to make it better and more relevant. Ready to hear how we did it?

Paid Content 78

Paid Content Traffic Webinar Metrics Marketing & Strategy 78

Engagio

SEPTEMBER 8, 2021

Inbound and account-based marketing have forever changed the way that we do business. As the Chief Marketing Officer at HubSpot, Kipp Bodnar sets the company’s global inbound marketing strategy to drive awareness and demand for HubSpot’s suite of inbound marketing and sales products.

Account Based Marketing 71

Account Based Marketing Inbound Marketing ABM DemandBase 71

SmartBug Media

MARCH 8, 2022

Here are our top 8 women in marketing you need to follow and connect with this 2022: Ann Handley - The QUEEN of content marketing. World's first Chief Content Officer. Recognized by ForbesWoman as one of the top 20 women bloggers. First person ever inducted into CMI’s Content Marketing Hall of Fame. Michaela Alexis.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Oktopost

APRIL 26, 2021

One of the big problems with social media today is that too many individuals and businesses are using it as a push channel. It means that rather than developing engaging content and talking directly with an audience, content is pushed out, often automatically, to social media channels without a thought for the person who may be reading it.

Social Media 156

Social Media Media Ad Exchange Work Management 156

Valasys

SEPTEMBER 22, 2023

With the digital realm becoming increasingly saturated, it’s more important than ever for businesses to find innovative ways to connect with their target audience. It involves influencer selection, content creation, audience engagement, and focuses on building trust, generating leads, and measuring ROI.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 52

SmartBug Media

APRIL 9, 2020

Let’s take a look at how writing styles vary from website copy to blog content to print media and how you can put each to work for your marketing strategy. Generally speaking, website copy is written for the awareness stage of the Buyer’s Journey and is painstakingly crafted by writers to generate leads. Pump the brakes!

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Hubspot

MARCH 19, 2015

After listening to Herold explain this concept on The Growth Show podcast , I decided to give it a try on behalf of the HubSpot content team. I imagined teaching a Columbia J-school class on business blogs. She mentioned a specific blogger who would get angry when she’d be scooped by a commercial blog. Destination: 2018.

Hubspot 28

Hubspot Cable Blogger Content 28

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. SEMrush) The U.S.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Hubspot

MAY 27, 2020

Choose topics that will benefit your own business goals. Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. Get more leads, users and even customers. How to Become a Successful Guest Blogger. Choose topics that will benefit your own business goals.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Mailmunch

MAY 4, 2021

Although I totally agree with the idea of producing link-worthy content (linkable assets) and sharing them with people, I believe that today’s blogging sphere is more competitive to be handled only by link-worthy content. Content marketing in general is extremely dependent on good relationships. . 2- Start with great content

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52