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Tech Talk with Maropost: Cloud-based unified marketing automation platform

ClickZ

It is a better idea to increase efficiency within your marketing organization by leveraging tools that do the work for you rather than tools that add to your busy team’s workload. Their clickthrough rates (CTRs) are 5-10x higher than their standard newsletter. Taking a look at Maropost set up.

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21 PPC Lead Generation Tools for More High-Quality Leads

KoMarketing Associates

We still see ppc ads for local businesses in national, (geographically unrelated) searches. It’s designed expressly for B2B marketers, and expressly to help you cull the type of searches that might technically generate a lead, but end up going nowhere (like students or bloggers doing research). Keyword tools for ppc lead generation.

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The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

In this post, we'll walk you through all the various lead gen opportunities you can take advantage of on your blog, and even give you some great tips for optimizing those opportunities to make sure you're squeezing every last lead out of your business blog. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage.

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Artificial Intelligence Will Change How You Do Marketing in 2021

Unbounce

In the world of marketing, this means taking on specific, repetitive tasks to deliver additional business value. Amazon, for example, runs on a recommendation engine that’s been driving significant business value for more than 20 years. Even thumbnails are selected by a neural network based on predicted clickthrough.

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You're Overthinking It: 10 Marketing Freak Outs to Stop Worrying About

Hubspot

5) Clickthrough Rate Benchmarks. I''ve been anxiously asked for clickthrough rate benchmark data at least once a month for years. Looking at clickthrough rate is important. Unless you find a similar proxy for the exact scenario you''re trying to assess (I might want to know what a business blog that gets about 1.5

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12 Marketing Metrics Your Boss Probably Doesn't Need to Hear About

Hubspot

As a blogger, I want to track my blog posts' social share numbers to get an idea of the kind of content is more "shareable" than others -- but my boss is much more interested in metrics like visits and leads. Turns out, that happens far more often than bloggers like us would like. What does your boss want to hear more about?

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B2B Social Media Best Practices for the Integrated Age

Adobe Experience Cloud Blog

by Jason Miller I’m pleased to introduce Rajesh Kadam, founder and CEO of Growth Fusion , as a guest blogger. Social Media has quickly switched from a way for individuals to keep in touch, to a key strategy of business success. We are very excited to welcome him. This trend is also true in the B2B market.