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The Importance of an Email Marketing Database for a Business

SendX

It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!” Before you can conduct an email marketing campaign , you need to have an email marketing database. However, with the right approach, your email list will become a hugely profitable part of your business.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.

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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Business process automation is, hands down, one of the best technological innovations to come along in decades. These tasks take time away from the value we could potentially be adding in our business. What are the challenges you can expect? Which parts of marketing can you most profitably automate?

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Four (of the) Worst Practices for Pitching Bloggers

Webbiquity

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. A-list blogs such as TechCrunch and Mashable can get hundreds of news releases and pitches each day.

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7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Because if you want to engage your business blog readers and grow your reader base, you need to use social media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. More often than not, the headline does not offer the information it promises and it often has nothing to do with the business objectives.

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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity

It can happen on any social media network today, even the Pinterest channel. And how will I do business without my social media network? One thing to note is that you can be banned on any social network by being caught up in the bots. There is nothing you can do to avoid that. Not Following the Rules Can Get You Cut Off.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

When we talk about the final value, it’s the amount of revenue that your marketing effort generates, which can be readily determined from point-of-sale data or your accounting system. ROI can be expressed as a percentage (+3,600%) or as a ratio (36:1). So, how can you ensure your email marketing strategy will deliver a compelling ROI?

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