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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Today''s guest blogger is Ruth P. Self-identifying keywords used on the company website (ALC).

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan. Social media has fundamentally altered the practice of public relations.

PR 100
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Paul Conley: Has the Content Marketing Dream Become a Nightmare?

B2B Memes

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. ” He was among the first in the trade press to recognize the significance of social media. Paul Conley.

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B2B Social Media Success Formula Mixes Business with Pleasure

MLT Creative

I enjoy business-to-business marketing, and I’ve discovered many others with the same mindset through social media. Business association events, industry trade shows, conferences and seminars should also be considered social media. When: 4:30 to 6:30 p.m. Wednesday, Oct.

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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100
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Before Deep Diving Into B2B Social Media Marketing.

MLT Creative

Create a clear, consistent identity for those who will be representing your business, and approach social media first as a good listeners. By now most of the trade publications for your industry are most likely active on social media and sharing content via blogs, special reports, webinars, etc. Follow key influencers in your industry.

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Viral Marketing in B2B - It Works!

Anything Goes Marketing

Just because you are targeting a business, does it need to be all about newsletters and white papers? The goal is to entertain while demonstrating their understanding of what their target audience goes through in their day to day business functions. PS - as a blogger, you can also think of ways to bring people back to your blog.