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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan. Social media has fundamentally altered the practice of public relations.

PR 100
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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Cambridege, MA – [link].

Twitter 100
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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

B2B: Business Media. Sales & Marketing. --> Bloggers. --> Resources. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Summit Business Media's AdvisorOne.com Launches Paid Content Product. Business Dev.

B to B 40
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Marketing Automation is Not Marketing Strategy

ViewPoint

Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.