Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan. Social media has fundamentally altered the practice of public relations.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Marketing Insider Group

JANUARY 24, 2013

Top B2B Marketing Influencers – Companies. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. Global – [link]. One of @ b2bmagazine ’s top B2B agencies. Atlanta, GA – [link]. Connecticut · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. What’s working for you?

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

B2B Marketing Traction

APRIL 27, 2012

Your blog should reflect “the voice” of your company. Any business-to-business blog must reflect your business’s marketing persona. Can you re-purpose content from other marketing or company materials? B2b bloggers, what do you think? One solution can be to hire a blog ghostwriter.

Buyer Personas 100

Buyer Personas Planning Blogger Opinions 100

ClearVoice

NOVEMBER 2, 2018

The conference also includes an awards ceremony: “The Killer Content Awards” (aka, The Finnys) for outstanding business-to-business marketers and campaigns. Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Social Media Marketing World. Date: Mar. 20-22, 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

KoMarketing Associates

AUGUST 19, 2013

In one example , survey data shows that 77% of buyers indicate they are more likely to buy from a company whose CEO uses social media. Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Marketing Insider Group

SEPTEMBER 4, 2012

Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. With the right amount of budget and the right agency, any business could reach their target audience. I’ve also created a twitter list of these resources and other influential bloggers that you can also subscribe to.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

KEO Marketing

JUNE 25, 2015

They have devoted considerable time and resources into finding ways to make the platform more valuable and appealing to the business-to-business crowd. LinkedIn certainly offers marketers a variety of important tools, several of which the company has recently improved or expanded. And that investment seems to be paying off.

Linkedin 48

Linkedin B2B Marketing Planning B2B 48

B2B Memes

DECEMBER 6, 2011

In the trade magazine business, not generally known for early adoption of new-media developments, Paul Conley is something of an anomaly. As early as 1996, not long after the birth of the World Wide Web, he founded a business-to-business internet news service. Paul Conley. Marketers claim to be journalists.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

Biznology

APRIL 15, 2014

Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn isn’t simply an SEO placeholder for your brand, your company, or your name.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Hubspot

MAY 31, 2018

In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Today, having a website is as necessary for a company as having a phone number. Maybe you’re starting a new business venture or developing your personal brand. How to Make a Website for Free.

CMS Development 100

CMS Development Marketing Websites Landing Pages Domain 100

MLT Creative

OCTOBER 14, 2011

One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. I suggest acting like a journalist and seek out more content from others within your company. One way to achieve this is by adding guest bloggers to your strategy. The LinkedIn Company Profile: Is your B2B in the top 1%?

B2B Thought Leadership 40

B2B Thought Leadership B to B Blogger B2B 40

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Positions your company as an authority in your industry. Use Google.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? 101 Tips from 50 Small Business Bloggers by Open Forum. Michael Estrin advises companies on how to find the most meaningful data for their tactics and brand, including using aggregators help you figure out which data are best for your needs.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

US business-to-business (B2B) advertising and marketing spending will increase by 0.8% 46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12% of B2C marketers. 93% of business buyers believe all companies should have a social media presence. Bloggers on Brands.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

SpotMe Blog

JUNE 2, 2021

Lead generation is the engine that fuels and drives your company’s revenue. Without leads, your company wouldn’t be able to expand or reach its sales quotas. For your company to thrive and become more profitable, you have to feed your sales team with valuable, high-quality leads that will convert into paying customers.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Anything Goes Marketing

JANUARY 25, 2007

Just because you are targeting a business, does it need to be all about newsletters and white papers? If you're trying to grow your lists and get your name out there, how can your audience get enthused about your company or your product? MarketingSherpa did a case study on a data storage company called Quantum.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

MLT Creative

MAY 17, 2010

Billy Mitchell and I traveled to Memphis a few weeks ago to join fellow marketers at a social media seminar led by best-selling author, blogger and marketer, Chris Brogan. Chris is president of New Marketing Labs and a leading authority on all things social media - particularly how to make social media work for large and mid-sized companies.

Social Media 40

Social Media B to B Media Advertising Agencies 40

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. None of that is impacted in the slightest by whether you’re selling to consumers or other businesses.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Outgrow

MAY 23, 2022

He has founded three companies, including the Content Marketing Institute (CMI), launched dozens of events, including Content Marketing World. We still, my wife and I sold that business in 2016. And basically, helping those individuals try to figure out their business models. No, you don’t have to be everywhere.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

MLT Creative

JANUARY 18, 2012

Create a clear, consistent identity for those who will be representing your business, and approach social media first as a good listeners. We recommend a "LinkedIn Boot Camp" for employees (especially management level) who are interested in contributing to the company's successful inbound marketing efforts.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

MLT Creative

JANUARY 31, 2012

This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. The opportunities are particularly attractive in the contract and job shop manufacturing segments, which have traditionally relied on word-of-mouth marketing to win new business.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Only B2B

SEPTEMBER 23, 2019

Or looking for B2B lead generation companies for more business? We at Only B2B are pioneer in business to business lead generation and demand creation services. says a study conducted by Statista Now just think about it, from where these 30 million organisations are getting business? If your answer is YES!

Marketing Qualified Leads 21

Marketing Qualified Leads Lead Ranking Sales Qualified Leads Account Based Marketing 21

Hubspot

MAY 26, 2011

Getting bloggers to link to you. Search verticals business-to-business companies should focus on. Getting Bloggers to Link to You. One of my favorite things that people say is 'I really want to get links from all these bloggers. How do I get links from all these bloggers?' Here's a great way.

Social Media 28

Social Media Advertising Agencies Blogger Media 28

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Adobe Experience Cloud Blog

AUGUST 27, 2008

What's unique about KCA is that it's the only PR/marketing firm in Minnesota, and one of few anywhere, that's exclusively focused on working with B2B technology companies. What are your top 3 tips to help business to business companies tackle the art of innovation? For example, look at the Ad Age Power 150 blog rankings.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

JANUARY 4, 2011

By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t. It’s that simple.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Online Marketing Institute

NOVEMBER 28, 2012

B2B: Business Media. Sales & Marketing. --> Bloggers. --> Resources. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Search Jobs. Post a Job. -->. --> By Topic. Audience Development. Assn/Non-Profit. CMS Insights.

B to B 40

B to B Paid Content Social Media CMS Development 40

Hubspot

DECEMBER 19, 2014

Often aspects of each point are combined in an end solution, and each approach will likely vary from business to business. Hubspot has some great advice on the basics of why business need to blog regularly as part of an effective inbound strategy. Essentially, content is the oil allowing your business’s cogs to turn smoothly.

Blogger 28

Blogger Custom Publishing Marketing & Strategy Top of Funnel 28

The Lead Agency

MARCH 27, 2018

B2B marketing is a process in which a service or a product is introduced and promoted to another company. B2B businesses of all sizes contain departments that are impacted by digital transformation. Therefore, it is important for any B2B business to have a digital marketing strategy in place.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

B2B Marketing Zone Posts

JULY 9, 2009

Five reasons why B2B marketers should be in social media even if their companies are not - Chris Koch , June 25, 2009. Small Companies Who Get Social Can Play with the Big Boys - Content Marketing Today , June 5, 2009. B2B Marketing | Business to Business Marketing Information Portal , June 3, 2009. Top Other Items.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Heck, even MS Word kept flagging curation as a misspelled word.

Curation 60

Curation RSS Web 2.0 Content Marketing 60