Anything Goes Marketing

JANUARY 25, 2007

Just because you are targeting a business, does it need to be all about newsletters and white papers? It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for).

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Case studies.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

MLT Creative

JANUARY 18, 2012

In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects. Create a clear, consistent identity for those who will be representing your business, and approach social media first as a good listeners.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

MLT Creative

OCTOBER 28, 2010

MichaelGass Michael Gass is a gas, and his tweets and blog provide new-business fuel for agencies. A blogger, B2B marketing consultant and social media pro. dgtlpapercuts Jeffrey Cohen bleeds B2B, and I learn a lot from his tweets and his blog on B2B social media. He shares an amazing amount of helpful content. KentHuffman.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

Convince & Convert

SEPTEMBER 20, 2010

None of that is impacted in the slightest by whether you’re selling to consumers or other businesses. B2B seems to be harder as businesses aren’t seen as ‘people’…which is weird as the last time I checked, most businesses are made up of people. Happy Christmas and New Year.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

JUNE 9, 2011

Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. You don't want to be the one doing it wrong who will forever be used as a case study. Inbound Now #14 – How to use Content Marketing & Curation for Business with CC Chapman.

Marketing Management 28

Marketing Management Social Media RSS Transparency 28

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! You’re likely running educational webinars or speaking at industry conferences.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Should You Use Foursquare for Your Business? June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

NOVEMBER 4, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. In a business context, however, tribes have barely been a factor. Will Traditional, Social Media Blend? wasn’t disappointed.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

NOVEMBER 2, 2010

Our recent Project Open Kimono is one example -- a living B2B case study tracking our most recent content marketing campaign: the B2B Marketing Manifesto. Doug Kessler is a founder and Creative Director of B2B marketing agency Velocity and a guest blogger on Econsultancy. But there is no such thing. Thanks for a great post!

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

JUNE 22, 2009

Seemingly untouchable business empires crumble and disappear practically overnight. Google has dis-intermediated the content business. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients. It’s not just that there are so many new ways to reach people. Okay, okay.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community. And it’s become an imperative point of presence for businesses (or has it ?). Now’s the perfect time to talk about the studying you have to do as a case study copywriter.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

MAY 10, 2012

In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to. Let's use HubSpot as a case study. 1) Publish case studies. You know what a great solution for that problem is?

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Albacross

JULY 2, 2018

Assuming you’re working at a SaaS company, this typically doesn’t incur any cost for your business. Shortly after kicking off their employee advocacy program, IBM launched a business-to-business appeal called #NewWayToWork. Instead, you can simply upgrade a customer for free. Stay In Touch Post-Purchase. Image source.

Spending 40

Spending Lead Ranking Lead Scoring Budget Programs 40