ViewPoint

DECEMBER 17, 2013

In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets. Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). Today''s guest blogger is Ruth P. Self-identifying keywords used on the company website (ALC).

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

ViewPoint

OCTOBER 30, 2012

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. You’ve got to give prospects a compelling reason to ask for more content.

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

ViewPoint

FEBRUARY 27, 2014

Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. She is past chair of the DMA Business-to-Business Council, and past president of the Direct Marketing Club of New York. Ruth serves as a director of Edmund Optics, Inc. ,

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120