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16 Enigmatic Business Blogging and Other Marketing Stats


This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? As noted below, just 29% of CMOs say they can quantitatively prove the long-term impact of marketing on the business. But apparently not. Meghan M.

5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). And if you haven’t subscribed to my blog, now would be a perfect time!

28 (of the) Best Business Blogging Guides and Tips of 2013


Maintaining a company blog has numerous benefits for businesses of almost all shapes and sizes: blogging is an SEO best practice; it drives more website visitors lead conversions; it draws new visitors, expanding the reach of the company website; and it’s core element of a content marketing and online presence optimization strategy. Optimize your blog for search?

Better Business Blogs: Correct Those Broken Links

Writing on the Web

Are you keeping your business blog fresh? If If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. So give your readers a blog that they will enjoy!

Why Business Blogging Works


Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. If you search for the content we''ve published on blogging, it runs the gamut from thought leadership, to optimization tips, to practical tips, to nitty gritty advanced nuances.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Because if you want to engage your business blog readers and grow your reader base, you need to use social media. We’ve been writing about the CAST system for effective blog content: C ontent (compelling). Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Familiarize yourself with the mistakes made by other businesses, and avoid them.

The secret ingredient for successful small business blogging

grow - Practical Marketing Solutions

What can you do if you’re a solo-entrepreneur, freelancer, or small business owner? Can you still win business online? But small business owners have a secret weapon—an advantage that those big companies rarely possess. Small business bloggers have an opportunity to specialize and to develop their own small fan club. Blogging is two-way communication.

What the Future Holds for Business Blogging


And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. Businesses realize the need to build in-house content teams. People like.

3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

A business blog is an important and integral component of inbound marketing. While there are plenty of business blogs from B2B marketing consultants (including this one), industry portals and vertical search engines, there aren’t too many from manufacturers and industrial companies. Exhibit #2: Indium Corporation Blogs. times increase in website traffic; 3.2

Social Media for Busy Business Bloggers

Writing on the Web

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? Facebook tops Google for weekly traffic in the U.S. just make sure that you link it back to your blog.

How to Get More Blog Traffic – Real World Data


Every blogger wants more traffic. So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs.

Secrets of Busy Bloggers: 4 Social Media Time Savers

Writing on the Web

Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients. If you’ve pre-written your blog posts, and scheduled publish dates, you can easily post links through your social media when new posts appear. Ideally,

Top 4 SEO Tips for Small Business Blogs on a Shoestring Budget

Writing on the Web

Consequently, a lot of small businesses and professionals today are struggling to achieve their SEO goals on a restricted budget. Having said that, there are still a lot of smart yet pocket-friendly SEO tips that businesses can implement on a shoestring budget. Here are 4 top SEO tips for small businesses on a shoestring budget: Contribute to High Authority Blogs in Your Niche.

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How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients


Blogmore is a gifted writer, but his blogs never make it past the spam email folder of his clients. He sends a small, yet powerful, email message along with his blogs to the clients. As a result, his business flourishes. His blog’s search engine ranking improves by 15%. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers.

20 Killer Facts About Business Blogging


About two-thirds of marketers say their company blog is “critical” or “important” to their business. Part of the reason is that blogs are a great way to engage your visitors.  ( U.addresstwo ) Still not sure whether you need to have a blog? Here are 20 stunning facts about business blogging that will make you think differently.

Do the Math to Calculate the ROI of Business Blogs

Blue Focus Marketing

Marketers are being held increasingly accountable for delivering positive, measurable results that align with their businesses’ goals and objectives. According to Nielsen’s “The Social Media Report,” social networks and blogs are the top online destinations for Internet users, accounting for 23% of the time Americans spend online.  social media real estate I’d start with is a blog”.

12 Revealing Charts to Help You Benchmark Your Business Blogging Performance [NEW DATA]


Most inbound marketers understand that business blogging is a critical part of a comprehensive inbound marketing strategy. But how frequently does a blogger need to publish content in order to make a true dent in their marketing results? Furthermore, how does that vary between B2B and B2C companies, and smaller and larger businesses? Not convinced?

Blog Like Perez Hilton: 10 Ways to Bring Traffic to Your Blog

Writing on the Web

The second-best thing about writing a blog is that you have an opportunity to express your opinions, thoughts, and viewpoints to the rest of the world. But the number one advantage to blogging is that it’s a meritocracy; in other words, anyone can be successful at it! Of course, being a winning blogger is more than just creating good content. Seek out similar blogs.

7 Effective Ways to Market Your Business Blog


billion pages each month – and that’s just on WordPress-hosted blogs! Business blog marketing is a critical part of a modern content marketing strategy, and we’ve detailed 7 of the best ways to see better results here. In case you’re wondering there’s definitely a difference between business blog marketing and content distribution. Strive for Word-of-Mouth.

Connect Your Blog to Facebook Automatically

Writing on the Web

Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. No wonder blogging seems tiresome and time-consuming. How to Automatically Link Blog Posts to Facebook. Facebook. 1.       Use the networked blogs application. Blog this on Blogger. Yikes!

Is Your Business Blog Sexy? 4 Simple Ways to Get More Blog Readers

Writing on the Web

4 Simple Ways to Get More Blog Readers" src="[link] width="231" height="231" title="Is Your Business Blog Sexy? Simple Ways to Get More Blog Readers" /> When it comes to business blogging , many professionals forget that there is more to it than getting information out on the page. How can you make your business blog visually appealing, even sexy?

13 Great Guides to Growing Your Blog Audience


You’ve put extensive effort into your business blog design, content strategy, research, and execution. Why isn’t your blog attracting a higher level of traffic? How can you generate more organic search traffic? Find guidance on those topics and more here in a baker’s dozen of the best guides to growing your blog audience from the past year or so.

9 Must-Have Basic Business Blog Features

B2B Marketing Traction

If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. Basic Blog Features. Here are nine basic features you need in your blog (plus three options): A blog name (the more creative, the better!).

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12 Lessons I’ve Learned from Writing 1,000 Blog Posts


In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly. I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. But blogging success is impossible without regular posting. Traffic sources. Hence, 1,000.

Why Every Business Blog Needs Evergreen Content


When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some. What Is Evergreen Blog Content? Examples of Evergreen Blog Content.

The Business Blogger's Ultimate Guide to Mastering Lead Generation


Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage. link] ) or checking out the permalink of an individual blog article (e.g. link] ).

11 Editorial Guidelines Every Business Blog Needs


Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. 11 Editorial Guidelines to Enforce for Your Business Blog. 1. Explain the blog's objective.

34 Compelling Content Marketing Stats and Facts


Sales are a top goal of content marketing—but website traffic is the most common metric used to measure success. And trying to use content too blatantly to drive sales often backfires. •  Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. – Blogs (62%). Want to know more?

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12 Reasons Your Business Blog Is Failing


Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So many new bloggers adopt the simple "if you build it, they will come" mentality. 12 Reasons Your Blog is Failing. 1. In business blogging, actionable content performs better. 3. Blog about it.

10 Common Business Blogging Questions Answered


Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. How do you drive traffic to your blog? Is it good to have a Contact Form page on my blog?

6 Tips for Encouraging Your Team to Blog


However, some employees might avoid blogging because they doubt their own writing skills, aren’t sure what to write about, or simply don’t have the time. You can show your team that contributing to the company blog doesn’t have to be a daunting task. Their blog material can come from old projects they have completed or a bit of industry news they find interesting.

Tips 89

7 Writing Strategies to Boost Traffic on Your Blog


Every blogger wants to boost traffic on their blog, but not everyone has the right online writing strategies. Contrary to what newcomers to the blogosphere believe, blogging can be tough. It takes time, money, and experience to build a findable business blog that people want to read and follow, not to mention passion and determination. Image source.

How Do You Choose a Blog Platform?

Writing on the Web

How do you choose a blog platform ? . In my last post,  How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including  WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc.,

83 Exceptional Social Media and Marketing Statistics for 2014


“Big data” is one of the trendiest buzzwordy terms in marketing/technology/business today. CMOs say they feel pressure from the top to prove the value of marketing, just 51% of CEOs agree “that marketing’s financial value is clear to the business.” Digital Buzz Blog ). Business Blogging Stats and Facts. 76% of B2B companies maintain blogs.

10 Free Tools Every Business Blogger Should Bookmark


As a business blogger , most of the tools you need to do your job live right up there in your noggin. you can make your job a heck of a lot easier -- and your blog posts even better -- if you have a supplemental arsenal of tools. Here are 10 free tools that will make you a better business blogger , and how to use them. Can you string together a sentence? Woo hoo!

30 Awesome Blogging Guides, Tips and Resources


Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers.

How to Promote Blog Posts: 200+ Ideas from Eight Experts


Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. Which blog post promotion tactics are most effective? Is it still worthwhile to get listed in blog directories, and if so, which ones?

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic


Over 2 million blog posts are published to the web each day. Due to the increasing weight of social signals in SEO rankings, social distribution can even be a precursor to gaining the search rankings you need for organic traffic.  In order to help you turn your business blog into an authoritative website, we’ve curated content promotion ideas to boost your strategy: 1.

How to Lure Readers to Your Blog from Social Media

Writing on the Web

from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts.  I know that I’m guilty of not being willing to leave the social media site I’m browsing to visit an outside blog or article. You’ll need to catch their attention right away.

How to Make B2B Content Curation a Win-Win [Podcast]


What role should content aggregation play in your B2B blogging strategy? What value does content syndication provide to B2B bloggers? The Fairy Blog Mother) and Mykl Roventine , who’ve helped improve the look and functionality of Webbiquity. Business Blogging Content MarketingAnd what exactly is web presence optimization ?