WebMarketCentral

APRIL 22, 2007

There are several ways your business can benefit from blogging short of starting your own blog, from simply identifying and monitoring the most influential blogs in your industry, to asking bloggers to write about interesting developments at your company, to guest-blogging. —to help promote your business blog and make it successful.

Business Blogging 20

Business Blogging Web 2.0 Digg Tools 20

WebMarketCentral

JANUARY 11, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don't "get" Twitter. Here are seven reasons every business needs to be on Twitter.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

FEBRUARY 15, 2008

I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. The blogger also reveals himself or herself through a short bio, picture and contact information. What about being positive —isn't that an important attribute for a successful business blog?

Business Blogging 20

Business Blogging Effectiveness RSS Aggregators 20

WebMarketCentral

JULY 1, 2009

Hosted by community organizer (I mean that in a good way) Tony Karrer using his Browse My Stuff technology, B2B Marketing Zone features content from rockstar B2B bloggers like Brian Carroll , Paul Dunay and Newt Barrett. Additional bloggers meeting the high standards for the community will be added over time.

B2B Marketing 20

B2B Marketing Blogger B2B Tagging 20

WebMarketCentral

JULY 15, 2009

Traffic continues to grow and the number of featured bloggers has doubled. Awareness has been expanded through posts from prominent b2b bloggers like Brian Carroll , Ardath Albee and Cece Salomon-Lee. Tags: Blogging for Business Need to Know.

B2B Marketing 20

B2B Marketing Planning Blogger B2B 20

WebMarketCentral

APRIL 11, 2008

The 10Ps of blogging may seem to be quite enough, but a recent article by Matt Richtel of the New Yorks Times entitled Work fast, die young: The blogger lifestyle? There are also corporate bloggers, analysts, journalists, and people who just enjoy writing as a creative outlet. A tireless few bloggers reach six figures."

Blogger 20

Blogger Paid Search Agency PR Tagging 20

WebMarketCentral

APRIL 10, 2008

Following up on my recent post on The 4 Ps of Effective Business Blogging , here are six more Ps to keep in mind for business blogging success. An occasional off-topic rant or musing is fine, but the "meat" of any successful business blog is information that your readers can use.

Blogger 20

Blogger RSS Tagging Work Management 20

WebMarketCentral

AUGUST 5, 2008

You can search for relevant blogs using keywords pertaining to your business as well as searching for competitor names. Once you have a feel for the blog ecosystem in your industry, you can begin blogger outreach: Commenting is a great way to start. Contact the blogger as the next step. Promote posts when you get coverage.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

SEPTEMBER 9, 2009

." ** technorati tags: Tony Karrer B2B marketing Top 40 B2B Marketing Bloggers Twitter social media Junta 42 Gimbal del.icio.us Tags: Blogging for Business.

B2B Marketing 20

B2B Marketing Market2Lead B2B Blogger 20

WebMarketCentral

MAY 19, 2008

The Blogging for Business (B4B) Conference coming up in Salt Lake City on June 6 will feature an intriguing lineup of speakers , including: Brian Critchfield of Navel Marketing on how the consumer revolution is driving transparency in marketing; Charlie Craine , Director of Interactive Media for the Deseret News; Christopher Barger , GM's Director (..)

PR 20

PR Conference Social Media Blogger 20

WebMarketCentral

JUNE 16, 2008

Here are a few highlights from his presentation at the recent Blogging for Business conference. That means PR pros have to treat bloggers (somewhat) like traditional journalists: invite them to events, give them special treatment, and provide them with access to key executives. Blogging is (officially) no longer new.

Social Media 20

Social Media Web 2.0 Media Blogger 20

WebMarketCentral

OCTOBER 26, 2009

Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content. Advising b2b bloggers on the use of Twitter, Doug writes "Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces.

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

SEPTEMBER 15, 2009

Basic link-building—social media sites, directories, business partners etc. Advanced link-building—blogging, commenting, content marketing , guest posting, blogger outreach, interactive PR , etc. Including (but not over-doing) keywords in content and heading tags. Incorporating keyword links in page text.

Practices 20

Practices SEO Best Practices Blogger 20

WebMarketCentral

APRIL 29, 2008

The flipside of the ten P's of blogging previously covered here are the attributes or characteristics that should be avoided in creating a successful business blog. Like the seven deadly sins in Christianity, these vices can relegate a blogger to the underworld of the blogosphere though the judgment of readers.

Blogger 20

Blogger RSS Ethics Tagging 20

WebMarketCentral

DECEMBER 9, 2009

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

DECEMBER 17, 2009

Blog SEO: 5 Tips To Improve Ranking and Increase Traffic by PCWorld Mike Keller offers a helpful set of tips for new bloggers to optimize their blogs for search, covering basics such as variable title tags in Blogger (note: this won't work with all templates), meta tags and setting up RSS feeds.

SEO 20

SEO Marketing Analytics Tools Best Practices Blogger 20

WebMarketCentral

OCTOBER 11, 2007

and interactive PR has added two new "relations" to the mix—let's call them market relations and blogger relations. Blogger relations is similar to media relations, but requires a different approach as it must appeal to non-professional journalists who are often writing more out of passion than for money.

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

MARCH 24, 2009

So, per MarketingSherpa, blogging, blogger relations and online news release distribution (as well as creating social media releases using tools such as Pitchengine ) are among the most effective social media marketing and PR tactics. Here's some research on how to do that. Social Tagging Research and Reports.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

OCTOBER 24, 2008

Bloggers often join, for example, in order to both drive more traffic to their blogs and to connect with like-minded readers and other bloggers. People join social networks for lots of reasons, but I've never of anyone joining for the purpose of collecting $10 gift cards or Starbucks coffee coupons.

Linkedin 20

Linkedin Customer Surveys Sample Blogger 20

WebMarketCentral

NOVEMBER 26, 2007

Weblog , TechCrunch , BL Ochman's What's Next Blog , and Paul Gillin's Social Media and the Open Enterprise blog , as well as interesting entries like Alexander Muse's Texas Startup Blog , The Buzz Bin , PR Blogger , Todd And Marketing , and of course WebMarketCentral (I'm honored!). JD Lasica, Social Media Club, Mashable, The Web 2.0

Social Media 20

Social Media Web 2.0 Emarketing Media 20

WebMarketCentral

OCTOBER 12, 2007

While The Truth Laid Bear provides a portal and blog search engine for individual bloggers and blog-readers, Kithbridge provides customized technology, services, and strategies for businesses, political campaigns, nonprofits, and other organizations which seek to fully engage with the growing and dynamic world of the blogosphere and new media.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

MARCH 19, 2009

It may seem a little odd to see an article about the best WordPress-related posts on a Blogger blog, but for various reasons the WordPress platform inspires a sort of geeky passion that Google's blogging platform just doesn't. Tags: Blogging for Business.

Blogspot 20

Blogspot Tips Tools Best Practices 20

WebMarketCentral

FEBRUARY 13, 2008

Proof You Can Gain Additional Rankings And Build Relevant Links With Google News by 97th Floor Blogger Matt Siltala shows how to use Google News search to increase the exposure and SEO value of a press release. David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. tags: interactive PR, Web 2.0

PR 20

PR Web 2.0 Best Practices Blogger 20

WebMarketCentral

NOVEMBER 18, 2009

Mind you, I've never worked for a trade publisher and am not telling them how to run their businesses, these are just observations based on nearly 20 years of media buying and 25 years of business experience. Bloggers could do this independently, but few have the resources to do a thorough job. Conversation Aggregation.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

JULY 14, 2008

This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. Quizzes can be promoted through PR, blogger outreach, AdWords, home page promotion and through company email. Particularly in a downturn, it's crucial to have metrics that demonstrate the value of marketing to sales and the business.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

MAY 4, 2009

Steve Rubel on how blogs are changing the face of PR by iMedia Connection Lori Luechtefeld talks with PR pro and blogger Steve Rubel about the importance of focusing on your audience and message rather than shiny, sparkly new online tools. SEO social media interactive PR? tags: PR 2.0 SEO social media interactive PR?

PR 20

PR Best Practices Copywriting Blogger 20

WebMarketCentral

FEBRUARY 25, 2008

Bloggers Ponder Google's RSS Syndication Stats by MediaPost Online Spin Following Google's acquisition of Feedburner , Max Kalehoff ponders the importance of the "reach" metric for bloggers. Personally, I'm skeptical. No, the only metric that really matters to "those seeking to monetize through advertising" is revenue.

Analytics 20

Analytics Best Practices Blogger Banner Ads 20

WebMarketCentral

DECEMBER 22, 2008

Christopher Barger at GM has also been innovative, not just at getting the company involved with bloggers, but in the underlying concept of social media in general: listening to consumers and responding with sincerity and transparency. Congressional meddling is unlikely to help, but social media is part of what can.

Social Media 20

Social Media Web 2.0 Media Blogger 20

WebMarketCentral

AUGUST 10, 2007

I've been guilty of sending inappropriate pitches to reporters—and in the age of growing blogosphere influence and shrinking print staffs—bloggers as well. But as I thought about this further, I realized that this is more than how to pitch bloggers versus traditional media. Grammar and spelling be damn. Is this viable?

PR 20

PR Outreach Blogger Web 2.0 20

WebMarketCentral

FEBRUARY 20, 2008

Small Business Marketing Rules of Thumb by Smart Marketing Blogger and author Jay Lipe offers three highly useful "rules of thumb" for small business marketers in this brief but valuable post. They're completely focused on my business and the impact they can have on it." What are they doing?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

JULY 13, 2009

Pitch an influential blogger on the story. Just make sure you can articulate the news in way that's interesting to the blogger and his or her readers. Is Social Media Passing Your Business By? DJ Francis outlines why social media is important for business and how to approach it. Got something to tell the world?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

DECEMBER 13, 2006

This handy tool enables you to add links to a variety of social bookmarking sites to each of your blog posts in Blogger, Wordpress, or MoveableType. It didn't take long to find the Social Bookmark Link Creator. I'm guessing it works best with Wordpress.

Social Networks 20

Social Networks Web 2.0 Ads Blogger 20

WebMarketCentral

SEPTEMBER 10, 2008

Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. potentially viral, and increasingly searchable.

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

DECEMBER 17, 2008

16 Web Based Handy Web Designer Tools by Online Marketing Blog Blogger Thomson Chemmanoor shares some of his favorite website design and development tools for tasks such as analyzing page load time, validating CSS files, finding broken links, generating rounded corner and gradients, and more. Postal Service , Adobe and Formway Furniture.

Design 20

Design Marketing Websites Forrester Best Practices 20

WebMarketCentral

JANUARY 11, 2008

But first, blogger and podcaster extraordinaire Paul Dunay, inspired by Paul Gillin's book The New Influencers: A Marketer's Guide to the New Social Media , tagged me to write about the most important influences in my life, so here goes. I also learned that the family business (custom trailer manufacturing) wasn't for me. 1) My mother.

Blogger 20

Blogger Tagging Social Media Planning 20

WebMarketCentral

AUGUST 29, 2007

Marketing guru, podcaster and blogger extraordinaire Paul Dunay has developed a reputation for interviewing smart, interesting people about their knowledge of web marketing, blogging and social media tools. The glossary of business service management terms from ITIL service catalog software provider Kinetic Data.

Web 2.0 20

Web 2.0 Marketing Management B2B Thought Leadership Bandwidth 20

WebMarketCentral

JULY 5, 2006

If (like me) you've chosen Blogger as your platform for online disquisition, you've noticed that it's fast and reasonably intuitive, but lacks a few basic functions. The folks at Quick Online Tips have rectified that with Free Essential Tools for Bloggers , an excellent list of add-ons that expand the capability of the platform.

Tools 20

Tools RSS Blogger Mobile Marketing 20