KoMarketing Associates

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Question B2B SEO Tactics That Don’t Involve Strategic Marketing

KoMarketing Associates

A client emailed me this weekend with a message about a potential guest blogger for their website. The blogger’s proposal was written concisely, the objective clearly stated, and the message illustrated a basic understanding of the client’s website initiatives.

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The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

Distribution channels must be prioritized and developed to realize business value. Of course it might be difficult to gauge effectiveness since business objectives and success benchmarks vary amongst respondents. Blogger Outreach & Communications. Content Marketing Distribution. LinkedIn Group Participation.

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5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

KoMarketing Associates

Network evaluation also helps identify potential publishers, vendors, and bloggers that might become ideal link building targets or social media marketing partners. There are many benefits of Twitter lists for businesses to take advantage of and list development is highly recommended if you are not doing so already. Twitaholic.

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” Burgess (@ckburgess) : “CEO & CMO @BlueFocus | Author, social branding, social business | Winner MarketingSherpa Best Social Media Marketing Blog | Huffington/Wharton/Shorty Awards” Follow Cheryl at https://twitter.com/ckburgess. Tom Pick (@TomPick).

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10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. Provide thought leadership in support of business development initiatives. Create an opportunity to acquire backlinks.

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Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

Significance and reach of contributing writers, bloggers, and site network as possible to identify. Are we able to find and determine the following details about the site owner, publisher, blogger, editors, etc: Appropriate contact (name, title, etc). Business-Specific Metrics. Site Owner-Specific Metrics.

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How to Develop Fresh Ideas for Your B2B Content Marketing Program

KoMarketing Associates

One of the primary reasons why content gets stale or stymied into one angle is because all of us are experts in our own business. However, just because we know a lot about our industry or business, we shouldn’t assume that our customers, clients, or target audience knows the same information. Consider International Perspectives.