| | | Digital B2B Marketing | |  Blogger + Business | 9 articles |
| Page 1 of 1 | Previous | Next | DIGITAL B2B MARKETING APRIL 11, 2013  The Real Challenge for B2B Content Marketers Addressing the challenges content marketing faces today will require addressing the underlying issue that content, all rhetoric from bloggers and trade publications aside (notably people in the content business), isn’t really the priority they claim it is. 'B2B content marketers are hiding behind false excuses for their content marketing challenges. source ). Your Turn. | DIGITAL B2B MARKETING DECEMBER 22, 2011  12 B2B Marketing Predictions for 2012 I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Content Marketing 1. Name recognition will rule. Flooded with content, audiences will turn to recognized sources. Inbound Marketing 4. | | | | | |
| DIGITAL B2B MARKETING APRIL 6, 2011 Why B2B Marketing Is Not Social: An Unexpected Insight from. Share this Post: LinkedIn Share Email Share Digg Reddit Print Filed under Rants , Research , Social Media Tagged with B2B , Conference , Marketing , SiriusDecisions , social media , Training Like One blogger likes this post. For Professional Services folks (independent consultants, boutique shops) who can drive new business through power networking <– Perfect place for SM. It was the silence of Twitter. Mind you, this was an event about social media and website optimization. Many of the people in these B2B marketing positions are not using social media. Cheers. | DIGITAL B2B MARKETING FEBRUARY 9, 2012 4 Problems Killing Thought Leadership Marketing But unless your business is marketing, thought leadership needs to come from your business. Thought Leadership Is Human Today, it seems some businesses are so busy humanizing their company or brand that they forget to include real humans. see logo-ed social media accounts that don’t indicate who is behind it, or blog posts on corporate blogs posted by “admin” or “blogger” Notably, in this discussion of thought leadership , all of the example given were individuals, not companies. Marketing can facilitate, organize and amplify. | DIGITAL B2B MARKETING JULY 12, 2011  When Measurement Misleads: A Lesson From Triberr’s Downtime It’s a platform for forming tribes of bloggers that support each other by tweeting the posts of other tribe members. Is your business constantly moving towards its purpose? Nearly any measurement, even revenue, can blind a business to true purpose over time. If this seems like an extreme statement, consider corporate divestitures of profitable businesses.]. | DIGITAL B2B MARKETING MARCH 25, 2011 LinkedIn is the New B2B Media Powerhouse The company is profitable, growing, and for the moment, on top of business social media networking. Accurate professional profiles, maintained by each of us, group membership, even a business social graph (check out InMaps ). Business Leisure Time. Sharing content, confirming or inviting connections, or posting questions is a business and professional activity, done in a free moment. business mindset with a moment to spare is an unusual situation , and is an advantage for advertisers looking to engage, not just reach, audiences. Targeting Data. | | | | | | | |
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DIGITAL B2B MARKETING | THURSDAY, NOVEMBER 3, 2011  Reducing Twitter Spam: Triberr’s Missed Marketing Opportunity
Get the Story Out Triberr has a captive audience of bloggers, particularly bloggers that cover social media, and they potentially have a great story that addresses a key complaint about Triberr to date. Business Social Media Content Curation Dan Cristo Dino Dogan Kristi Hines Neal Schaffer Social Media Management Susie Parker triberrLet’s face it, Twitter has a spam problem, and over the last six months Triberr has been criticized as a source of that spam. Triberr is a polarizing platform and automatic tweeting is Triberr’s lightning rod feature. MORE >> -
DIGITAL B2B MARKETING | TUESDAY, JULY 26, 2011 A Brief Marketing Break: #NicheAmnesty and 14 Things About Me
Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. Although my focus on numbers has evolved, in business, information still fuels me. To stop with the sales, the marketing or the technology, and share a bit more about who we are when we don’t put on a public face. Thank you, Stacey, for sharing this challenge, here is my #nicheamnesty contribution. am a Christian, a family man, a marketer and a gardener. But don’t expect to hear a lot about my family. Food is important. MORE >> -
DIGITAL B2B MARKETING | FRIDAY, DECEMBER 2, 2011  12 B2B Marketing Predictions for 2012
I was recently informed that every marketing blogger must publish their predictions for the year ahead. So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. While adoption will increase, without clear success measures of incremental business results , many businesses will continue to question ROI. However, many B2B marketers will not have mobile websites or apps that are core to their business and few will make mobile a key consideration in the design of their corporate sites. MORE >>
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