Chris Koch

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Do too many cooks spoil the blog?

Chris Koch

The advantage to multi-author blogs (though not necessarily to the audience’s advantage), is that the workload can be shared, reducing the dreaded gaps in posts if bloggers get really busy in their day jobs. There is also less disruption when a blogger leaves the fold. They enjoy getting to know the blogger over time.

Blogger 100
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How to get others to blog

Chris Koch

If you’re in tune with your SMEs, then what interests you should interest them (at least from a business perspective—no need to go nuts and take up golf). Set up an RSS feed of key news sources and bloggers and forward the good stuff to your SMEs. Get ideas from customers. This all happens before the writing begins. Tweet This Post.

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Integrating mobile into B2B marketing

Chris Koch

I met two of my favorite B2B bloggers at the event: Christine Kerley (AKA @ cksays ) who writes CK’s Blog and Jeff Cohen (@ jeffreylcohen ) who, along with Kipp Bodnar writes the Social Media B2B blog. You should check it out; it’ll give you a great list of B2B marketers to follow. Where is your mobile marketing center of gravity?

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Six ways that marketing needs to lead the organization in social media

Chris Koch

Shameless plug here: My favorite B2B blogger Paul Dunay is going to talk about how Avaya uses social media for customer support at ITSMA’s Marketing Leadership Forum on May 25-26.) That means that marketers need to integrate social media with the larger marketing and business strategies. What do you think? Anything to add?

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Why the volume and quality of interactions with customers has to pass for social media ROI

Chris Koch

For example, being listed on the blogroll of a highly respected blogger, analyst, or journalist not only generates traffic; it also establishes you as an authority among the people who care most about the subject you’re blogging about. 10 Tips for Beginning Bloggers (edtechpower.blogspot.com). What do you think? startups.com).

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Why marketers must become the new publishers

Chris Koch

The publishing model is also relevant because as a business model, it is dying—especially for trade magazines. Demand for that content hasn’t gone away however, and companies that can provide an adequate alternative will grow their businesses more than those that can’t. How to adapt the publishing process to marketing. Audit content.

Planning 100
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Why marketers must become the new publishers

Chris Koch

The publishing model is also relevant because as a business model, it is dying—especially for trade magazines. Demand for that content hasn’t gone away however, and companies that can provide an adequate alternative will grow their businesses more than those that can’t. How to adapt the publishing process to marketing. Audit content.