B2B Marketing Traction

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How Businesses Can Market Like Beyoncé

B2B Marketing Traction

But, you say, businesses don’t have fan bases! The reality is that a business can have a fan base in its followers online. By connecting and engaging with customers, partners, prospective customers and industry contacts, your business can market like Beyoncé. Connect to the right people on social media.

Web 2.0 100
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9 Must-Have Basic Business Blog Features

B2B Marketing Traction

Most blog platforms such as WordPress and Blogger include this. What do other bloggers think about this list? A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. A tag cloud which displays themes that the blog posts cover. Commenting. Optional - Ways to follow, connect to or contact the author.

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3 Key Ingredients for Business Social Media Success

B2B Marketing Traction

There are three critical success factors business owners should think about when considering investing in social media marketing. I presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. Be Strategic. Before you start Tweeting (!)

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How to Blog: How Much Time Does It Take?

B2B Marketing Traction

If you’re thinking of blogging for your business, a very good question to ask is, “How much time will it take to write and publish a quality blog post?” ” It seems that many business marketers and others don’t consider the resource requirements of starting and maintaining a blog. Please comment below.

Blogger 100
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4 Keys to Building Trust with Inbound Marketing

B2B Marketing Traction

It is only after the initial milestones of Know-Like-Trust are passed that a referral source will refer you business or a prospect. I read other blogs in the B2B marketing space, and I see posts with the same image, same words in the title and body as other – some very well known – bloggers’ posts again and again.

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How to Blog: What Do I Write About?

B2B Marketing Traction

Follow other bloggers in your space and make note of what they write about. Have companies gone out of business or acquired others? Company news and announcements – some businesses post their press releases and announcements in their blogs. What other types of content can you recommend for B2B bloggers?

Blogger 100
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Why Lack of Strategy Will Kill Your B2B Blog

B2B Marketing Traction

If You Have Multiple Bloggers. Now that you’ve started and are analyzing your results, you may find that things change in your industry or in your business that require a change in your blog strategy. Strategy is even more important when you have multiple people blogging. Review and Revise Your Blog Strategy.