Hubspot

MAY 31, 2018

Write content. The first thing you’ll need to do when creating a website is find the right CMS (content management system) for your business. While it varies business to business, I’d guess you’ll need at least a "Home" page, an “About Us” page, a “Services/Product” page, and a “Contact Us” page. Write Content.

CMS Development 100

CMS Development Marketing Websites Landing Pages Domain 100

MLT Creative

OCTOBER 14, 2011

One of the best ways to add more voice and variety to your B2B blog is to open it up to guests bloggers. One way to achieve this is by adding guest bloggers to your strategy. In How to Be a Guest Blogger Any Editor Will Love , Michele Linn, shares her experiences as the editor of Content Marketing Institute blog. Mark Schaefer.

B2B Thought Leadership 40

B2B Thought Leadership B to B Blogger B2B 40

Outgrow

MAY 23, 2022

They’re a blogger, they’re a writer, they’re a on TikTok. I mean, you got to remember that was before search engines were really a thing that was before social media came out and as we were trending that direction, I was lucky enough to be in business-to-business publishing. I would be writing fiction novels.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

The Lead Agency

JUNE 19, 2023

B2B blogging refers to the creation and publication of blog posts specifically aimed at a business-to-business (B2B) audience. Such posts serve the purpose of providing relevant and valuable information to other businesses that are interested in your industry. Understanding B2B Blogging for SEO What is B2B Blogging?

SEO 117

SEO B2B Lead Scoring Lead Ranking 117

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. Others recommend writing about things that you are knowledgeable about.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Biznology

APRIL 15, 2014

Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. I still use “blogger outreach” but it’s now called “outreach marketing.”

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Hubspot

DECEMBER 19, 2014

Often aspects of each point are combined in an end solution, and each approach will likely vary from business to business. Hubspot has some great advice on the basics of why business need to blog regularly as part of an effective inbound strategy. Writing clear and compelling prose is a skill like any other.

Blogger 28

Blogger Custom Publishing Marketing & Strategy Top of Funnel 28

Adobe Experience Cloud Blog

AUGUST 27, 2008

Tom also writes for the WebMarketCentral Blog, providing resources and tools for the Interactive Marketer. I also write the WebMarketCentral B2B marketing blog , and manage WebMarketCentral.com , a site that connects web marketers with online resources and services. You've been a B2B marketer since 1992.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Hubspot

MAY 26, 2011

Getting bloggers to link to you. Search verticals business-to-business companies should focus on. Getting Bloggers to Link to You. One of my favorite things that people say is 'I really want to get links from all these bloggers. How do I get links from all these bloggers?' Where to start with link building.

Social Media 28

Social Media Advertising Agencies Blogger Media 28

MLT Creative

JANUARY 31, 2012

This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. You can access the original article at: How Manufacturers Can Use Social Media to Win Business. The manufacturing industry has been somewhat slow to accept social media as a marketing tool.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Industrial Marketing Today

AUGUST 24, 2009

I start with something related to a subject that I’m interested in writing about and get ideas from there. Without first researching your ideas, you’ll find yourself running out of topics to write about and/or guessing what your readers would be interested in learning. For example, “content creation.”

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. We know our business better than any outsider ever will (True to a large extent). How hard can it be to write some words? We can do it ourselves.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

JANUARY 4, 2011

This kind of strategy is a fantastic one for a business-to-business company. Take a few minutes to write down your blogging goals, and then keep them in mind as your blog grows and evolves. This can be one of your bloggers or someone else in the company. You need to want something from your blogging efforts.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

MLT Creative

SEPTEMBER 8, 2011

I fell short of my primary goal of writing 30 blog posts in 30 days – way short. I began almost every day reviewing the great bloggers I follow, reading those of most interest to me and making more comments in agreement or friendly debate. What were the results? Well that’s been kind of interesting, and rewarding.

Positioning 40

Positioning Advertising Agencies B2B Marketing ROI 40

MLT Creative

OCTOBER 28, 2010

This savvy senior director of Global Integrated Marketing at SAP also writes a blog at B2Bmarketinginsider.com. A blogger, B2B marketing consultant and social media pro. The idea man behind @B2BTOTY , Joe Zuccaro is a B2B marketing automation maestro. TreyPennington. Get your B2B Twitter Toolkit.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

SpotMe Blog

JUNE 2, 2021

Business-to-business (B2B) lead generation is the process of identifying potential business customers and attracting their interest through cold calling, content marketing, and other sales and marketing tactics. Find bloggers out there who follow and write about your industry. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Editing/Writing. Sales/Business Development. City & Regionals. CMS Insights. Consumer Media. Design & Production.

B to B 40

B to B Paid Content Social Media CMS Development 40

Convince & Convert

SEPTEMBER 20, 2010

One good New Years Resolution is to join other bloggers and take a step towards transparency from the companies who profit from your blog writing by NOT writing April 15, 2010. In fact, social media can be MORE transformative [.]

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Single Grain

MARCH 9, 2021

In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. You can do this by writing unique (and advanced) strategies, along with examples to help readers better understand the content.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Sprout Social

MAY 3, 2017

Whether or not you write press releases is not the key focus. In many ways, the “media” has expanded from only news networks and newspapers to bloggers, podcasters, social media influencers and celebrities. Be a Contributor or Guest Blogger. If you’re a business-to-business company, LinkedIn may be a favored social network.

PR 100

PR Social Media Creativity Media 100

Hubspot

JUNE 9, 2011

Andy gives the example of a campaign Motrin launched about baby-wearing that was considered condescending by mommy bloggers and Twitter users. Nip it in the bud with that first tweet or Facebook update (before the person writes a blog post). Inbound Now #13 – Leveraging PPC and Remarketing for your Business with Joanna Lord.

Marketing Management 28

Marketing Management Social Media RSS Transparency 28

SalesIntel

MAY 17, 2023

Business-to-Business (B2B) marketing, however, is a little different. In this type of marketing, businesses try to sell their products/services to other businesses instead of customers. Try to retain their attention by saying things that would benefit other businesses in the market.

Lead Generation 52

Lead Generation Tools Lead Scoring Lead Ranking 52

Online Marketing Institute

NOVEMBER 8, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more. Thanks for highlighting it.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

ANNUITAS

SEPTEMBER 15, 2020

Why are business-to-business (B2B) businesses not realizing the same level of success? Because the demand marketing teams at these businesses don’t know how to shift from tactically engaging with these platforms to embracing a strategic approach. B2B is boring. This misconception is, in my opinion, the worst one.

Social Media 147

Social Media Social Marketing B2B Marketing Top of Funnel 147

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal. Flash Developer at Bean Creative (Ale.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Social Media: Why Do Business Professionals Use Social Media?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! link] BizCider | Top 10 Questions Businesses Asked Us About Facebook Marketing [.]

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

JANUARY 4, 2011

" Jon Miller, Marketo Learn More Recent Comments Kirk Taylor : That’s great advice for anyone writing a blog. Recruit multiple bloggers Effective blogs are updated frequently. Plus, each blogger’s writing style will incorporate keywords in different ways to attract search engines.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Blogger Relations. Write down those steps and number them in sequence. Will Traditional, Social Media Blend? 3D Icon Set.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

NOVEMBER 2, 2010

Doug Kessler is a founder and Creative Director of B2B marketing agency Velocity and a guest blogger on Econsultancy. Regards - Neil Enter your comment below Featured Most commented Most viewed Featured posts How to write for the web: 23 useful rules 2:49PM on 28th October 2010 What do social media managers do? He’s wrong.

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more. Thanks for highlighting it.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal. Director, Social Media Communications.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 22, 2009

By top performers, I… Read more… Roger Warner | May 16th, 2008 | 4 comments Love Writing? Love writing about technology and business? Thought maybe I’d write a white paper on it. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients. Love Marketing?

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Contently

DECEMBER 1, 2021

Most brands and bloggers simply include teasers of new posts in their newsletters, prompting readers to click through for the rest. You just paste your writing, add whatever images you like, slap on some tags, and presto. Only about 5.2 The best way to build an owned audience is by getting people to subscribe to your newsletter.

Advertising Channels 210

Advertising Channels Advertising Mediums Linkedin Content 210

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Get Search Engine Optimized- Fast - Writing on the Web , August 13, 2010 How do you know if your blog posts are optimized for search engines ? Unfortunately, this happens, even to the most prolific business bloggers. By logging into Rapportive, you can also leave notes for later right on their profile. Social Information.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Albacross

JULY 2, 2018

Before you start writing a single word, come up with a content calendar for your blog. If a customer writes in with positive feedback, then they’re a shoo-in for the position of brand advocate. Shortly after kicking off their employee advocacy program, IBM launched a business-to-business appeal called #NewWayToWork.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Magisto

OCTOBER 3, 2019

B2B (Business-to-business) – An adjective to refer to a company that sells its services or products to another company. B2C (Business-to-customer) – An adjective to refer to a company that sells its services or products to the public. Bloggers and commerce shops mostly use it.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40