ViewPoint

OCTOBER 30, 2012

Today's guest blogger is Jeff Molander. Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Next, simply locate and/or attract qualified “conversations” with prospects.

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Anything Goes Marketing

JANUARY 25, 2007

I've created a " Feed Icon Library " that bloggers can go to and access cool blog feed icons for their own blogs. This is has been highly popular and drives a ton of web traffic from around the world. PS - as a blogger, you can also think of ways to bring people back to your blog. PPPS: If you've tried a viral campaign.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Hubspot

MAY 26, 2011

Getting bloggers to link to you. Search verticals business-to-business companies should focus on. Getting Bloggers to Link to You. One of my favorite things that people say is 'I really want to get links from all these bloggers. How do I get links from all these bloggers?' Where to start with link building.

Social Media 28

Social Media Advertising Agencies Blogger Media 28

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Thanks for the post.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Hubspot

DECEMBER 19, 2014

Often aspects of each point are combined in an end solution, and each approach will likely vary from business to business. Hubspot has some great advice on the basics of why business need to blog regularly as part of an effective inbound strategy. 1) Introduce Context and Competition. I’d recommend setting realistic goals.

Blogger 28

Blogger Custom Publishing Marketing & Strategy Top of Funnel 28

Online Marketing Institute

JANUARY 4, 2011

By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. According to one study, businesses that blog get an average of 55% more traffic on their websites than those who don’t.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

MLT Creative

SEPTEMBER 8, 2011

I began almost every day reviewing the great bloggers I follow, reading those of most interest to me and making more comments in agreement or friendly debate. SiteTraffic: Site traffic for August was 11% higher than July and 13% higher than June. Goal: Read and contribute comments on more of the great blogs I follow.

Positioning 40

Positioning Advertising Agencies B2B Marketing ROI 40

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Boosts website traffic.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Industrial Marketing Today

AUGUST 24, 2009

Otherwise, your traffic will dry up and the hard-earned readership will lose interest. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Most people get writer’s block or their brains freeze up while staring at a blank screen. How do you overcome this challenge?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Huptech Web

MARCH 7, 2024

If Instagram drives the most traffic to your blog, consider creating more Instagram-friendly content, such as behind-the-scenes looks at product creation or short styling tips videos, encouraging followers to visit your blog for more information. Instagram, Pinterest, YouTube, blogs) bring the most engagement and conversions.

eCommerce 52

eCommerce Marketing & Strategy Marketing Strategy Top of Funnel 52

The Lead Agency

JUNE 19, 2023

B2B blogging refers to the creation and publication of blog posts specifically aimed at a business-to-business (B2B) audience. Such posts serve the purpose of providing relevant and valuable information to other businesses that are interested in your industry. How can I measure the success of my blog?

SEO 117

SEO B2B Lead Scoring Lead Ranking 117

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Marketing Insider Group

JANUARY 9, 2024

A study of business-to-business buyers shows that salespeople who become trusted advisors and understood the needs of economic buyers are 69% more likely to get away with a deal. Amazon uses this to redirect traffic when it detects that a person accessing the site is from a particular location. Instead of going to the U.S.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Online Marketing Institute

DECEMBER 23, 2010

If you’re selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products. It’s a fantastic post for all those selling to other businesses, but there was one tip that [.] link] Demand Satisfaction! Thanks, Leyl! Great ideas!

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

The Lead Agency

MARCH 27, 2018

There are a number of business-to-business marketing opportunities out there that could act as excellent communication and promotional channels for your business. Why is business-to-business marketing so important for growing your business? Digital marketing for Business to business marketers.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Online Marketing Institute

JANUARY 4, 2011

Carissa Newton, Director, Marketing, Delivra, shared these stats: - They now see 4x more blog traffic than website traffic. Recruit multiple bloggers Effective blogs are updated frequently. Plus, each blogger’s writing style will incorporate keywords in different ways to attract search engines.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Online Marketing Institute

NOVEMBER 4, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. While the Regus brand has a strong presence throughout the world, there was a lack of awareness in the NYC area about the convenient services and business solutions that the company has to offer.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Blogger Relations. Will Traditional, Social Media Blend? To do that, curation must be part of the mix. Introducing Topic Hubs.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Online Marketing Institute

NOVEMBER 2, 2010

Doug Kessler is a founder and Creative Director of B2B marketing agency Velocity and a guest blogger on Econsultancy. 25 comments Nokia upsets blogger due to marathon PR failure 24 comments Gap listened to its customers, or did it? But there is no such thing. He’s wrong. 237 posts from The Drama 2.0

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Convince & Convert

FEBRUARY 23, 2012

There are a lot of micro-issues at play here in terms of the prevalence of deep information on websites, people’s moving away from voicemail and telephone communication as their primary means of business to business connectivity and some other things there. For us, foot traffic is just as important as engagement is.

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Only B2B

SEPTEMBER 20, 2019

If you are serving into business to business (B2B) sector, you must read this for strategic advantage. Only B2B Demand generation powerhouse is the leader in the ABM oriented business process. Dealing into only business to business vertical. Measure Download Ultimate Guide: Demand Generation for Bloggers 1.

Paid Content 23

Paid Content Enterprise Management Account Based Marketing Sales Qualified Leads 23

Contently

DECEMBER 1, 2021

As social algorithms send less and less referral traffic to publisher sites, it’s worth remembering: email continues to beat social media in terms of engagement and accessibility. Most brands and bloggers simply include teasers of new posts in their newsletters, prompting readers to click through for the rest. Not convinced?

Advertising Channels 210

Advertising Channels Advertising Mediums Linkedin Content 210

Online Marketing Institute

JUNE 22, 2009

Throw a new white paper into it and, if you’re lucky, it gets tossed around in the vortex, throwing bits… Read more… Doug Kessler | March 12th, 2009 | 3 comments Atomizing your content: your B2B social life Web marketing used to be all about driving traffic to your website. Search matters.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Magisto

OCTOBER 3, 2019

B2B (Business-to-business) – An adjective to refer to a company that sells its services or products to another company. B2C (Business-to-customer) – An adjective to refer to a company that sells its services or products to the public. They can be created and ran by individuals, professionals, and bigger businesses.

Paid Content 40

Paid Content Top of Funnel Work Management Marketing Management 40

Albacross

JULY 2, 2018

more traffic than those which blog 0 to 4 times per month. But here’s the thing: blogging regularly helps you boost your website’s SEO , which brings you more organic traffic. Simply updating and republishing old blog posts can nett you a 111% increase in organic traffic. Image source. Not too shabby, huh? Image source.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. Unfortunately, this happens, even to the most prolific business bloggers. If you were on vacation like me, you might have missed some of these great posts. Is this how you greet your blog? Blogging is hard work.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Hubspot

MAY 10, 2012

Visitors to your company page should be greeted with quality content from your business, and LinkedIn makes it easy by letting you provide an RSS of your most recent company blog posts. Use this to drive traffic back to your blog from LinkedIn! That way we can, you know, drive traffic to our website and generate leads.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Webbiquity

MARCH 4, 2014

Every stakeholder in an enterprise—every customer, prospective customer, supplier, channel partner, employee, industry blogger, shareholder—has a voice. Invite bloggers to your company events, give them a peak “under the hood,” and the collective “media coverage” generated can be tremendous.

Guidelines 100

Guidelines Enterprise Management Wiki Social Media 100