Hubspot

MARCH 4, 2019

HubSpot offers many content marketing tools, and many of them are free to try. In addition to free content marketing tools, if you really want to build a growth machine, HubSpot has a world-class CMS and the most powerful marketing automation platform in the industry and allows you to centralized everything to a free CRM. Google Docs.

Marketing Automation Services 77

Marketing Automation Services Budget Programs Work Management Tools 77

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

JUNE 12, 2012

As a business blogger , most of the tools you need to do your job live right up there in your noggin. you can make your job a heck of a lot easier -- and your blog posts even better -- if you have a supplemental arsenal of tools. Here are 10 free tools that will make you a better business blogger , and how to use them.

Blogger 28

Blogger Top of Funnel Tools Business 28

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So many new bloggers adopt the simple "if you build it, they will come" mentality. So many new bloggers adopt the simple "if you build it, they will come" mentality.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Hubspot

MAY 12, 2010

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.

Business Blogging 28

Business Blogging Practices Best Practices Business 28

Hubspot

MARCH 13, 2012

That being said, getting your guest posts accepted by and published on the blogs of others is no easy feat. As a guest blogger, you need to have the skill sets of an SEO expert, a public relations professional, and obviously, a blogger , in order to be successful. Mistakes in Guest Blogging Strategy.

Blogger 28

Blogger Guidelines Work Management Lead Scoring 28

Hubspot

DECEMBER 10, 2010

In order to start driving traffic to your blog, you will need to carve out a niche—focus on your industry and optimize your blog posts around specific industry key phrases. Figure out which keywords you would like to rank high for and concentrate on creating content around them. Connect with HubSpot :

Business Blogging 28

Business Blogging Allocation Business Webinar Metrics 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

SEPTEMBER 30, 2010

I have a brainstorming method that I love to use when helping teach new bloggers how to get started thinking about their keywords while creating good content. For some inspiration, follow along with me here as we write an optimized blog outline together. Make a list of your most important keyword phrases.

Business Blogging 28

Business Blogging Peer-to-peer Business Long Tail Marketing 28

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

DECEMBER 20, 2012

It's stuff like brainstorming topics, targeting the right readers, and optimizing posts with the right keywords and calls-to-action. Lucky for you, this is where our new blog editorial calendar template comes in handy! First and foremost, accountability is the foundation to business blogging success. Is PR Dead?

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Hubspot

JULY 23, 2010

If you can include your keywords. Focus on the "who" of your blog. You need to think about the type of person, on average, who you want to attract to your blog. Bloggers – Who is writing? Within a click you will have subscribers to your blog. Have the icons display alongside your blog posts.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. How-to posts are favorited by bloggers and readers alike. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. the options are numerous.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage. For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? The focus of your blog will be determined by how well you can define your readership. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

AUGUST 11, 2011

In this episode of Inbound Now , we discuss how to find guest blogging opportunities to grow the number of inbound links pointing to your website. Inbound links are by far the leading factor in how well your website will rank organically in search engines. There is nothing worse to a blogger than a blind pitch.

Blogger 28

Blogger Lead Scoring Lead Ranking Keywords 28

Hubspot

JUNE 10, 2011

As a popular blogger and PR firm Edelman's EVP of digital strategy, if Steve does something radical on the web, people will take notice. And that's exactly what happened when he decided to trade the two blogs he'd maintained over several years for a new Tumblr blog , deleting the hundreds of his blog posts he'd created along the way.

Lead Scoring 28

Lead Scoring Lead Ranking Blogger Hubspot 28

Hubspot

DECEMBER 9, 2010

Blog about your market niche, solicit guest bloggers from graduates, staff and administrators, and use your best keywords in the blog posts to generate qualified traffic. Blogging can be easy. Check out 8 Ways to Write Quick Articles for Your Business Blog. Connect with HubSpot :

Allocation 28

Allocation Tips Bandwidth Inbound Marketing 28

Hubspot

FEBRUARY 17, 2011

So, for example, if you’re interested in a number of, like if you’re doing finance, for example, there are a number of niche financial websites out there. This can be a great way to grab some business from people who are unhappy with their current solution. Don’t send blind pitches to bloggers.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Hubspot

OCTOBER 19, 2010

Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. Connect with HubSpot :

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

SEPTEMBER 24, 2010

Setting the Right Utensils - Choosing Target Keywords. Keywords should be focused around what potential customers may be searching for or discussing on social media sites. You should follow the same rules by choosing 1-2 specific keywords or keyword phrases for each blog article.

Optimization 28

Optimization Word of Mouth Keywords Blogger 28

Hubspot

SEPTEMBER 6, 2010

Generating traffic to your website and blog is all well and good, but if you're a B2B company, chances are traffic isn't enough. If you're looking to get the most of the traffic coming to your business blog, Brogan's article can help by highlighting some preparations you should make. How to Convert Traffic to a Sale.

Inbound Marketing 28

Inbound Marketing Traffic Planning Paid Search Agency 28

Hubspot

JANUARY 18, 2012

Well luckily, every business blogging challenge we've heard has a solution that you can implement immediately if you truly want to keep that New Year's blogging resolution. I don't know how to design my blog.". First of all, make sure your blog resides on a subdomain or subdirectory of your website.

Long Tail Marketing 28

Long Tail Marketing Work Management Cost per Lead RSS 28

Hubspot

SEPTEMBER 15, 2011

HubSpot ). Make sure your Twitter profile is optimized with an enticing description (use keywords to help people find you), a professional-looking photo (for company accounts, use your logo! and a URL (use your company website, blog, or link to a unique landing page you create specifically for people who find you through Twitter).

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Hubspot

JANUARY 27, 2011

How to Blog Using Current Events. Local News - If you’re a local company, peruse your town website or daily newspaper. Here’s a great example: Bill Belichick 101 for the Small Business Executive. What business lessons can we learn from the Toyota recall 2011 ? Free Download: Better Business Blogging in 2011.

Blogger 28

Blogger Lead Scoring Lead Ranking Trends 28

Hubspot

JANUARY 10, 2011

Would you take a sign for your business and put it in the front yard of someone you don’t know? No, a credible business wouldn’t do that. But leaving blog comments that are nothing more than a link or multiple links back to your website is the online equivalent of that behavior.

CAN-SPAM 28

CAN-SPAM Long Tail Marketing Lead Scoring Lead Ranking 28

Hubspot

FEBRUARY 1, 2011

Just like spending time on a blog article or website offer can be if it doesn't have a target. Likewise, never write, approve or publish a blog article unless you can point to the long-tail keyword bullseye you're aiming it at. Free Download: Better Business Blogging in 2011. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Lead Ranking Content Custom Publishing 28

Webbiquity

MARCH 31, 2015

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. What are the key elements of a successful business blog?

Business Blogging 100

Business Blogging Tactics Tips Business 100

Hubspot

JUNE 25, 2012

And optimizing that content for the keywords your prospects and customers use will help put you in front of the specific people who have an interest in your product. Case Study: Local Landscaping Company Aims to Become Top-Ranked Business Website in Their Area.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Webbiquity

JANUARY 16, 2012

Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. Take advantage of free or low-cost blog tools and resources? Guidance for New Bloggers. are easy to find.

Business Blogging 100

Business Blogging Tips Tools Blogger 100

Hubspot

JANUARY 26, 2011

A blog is a valuable asset to any business. There are the clear SEO benefits: each blog post is another indexed page for your site, and each post gives you the opportunity to rank for new keywords. If you can get comments on your blog, you’ll increase both your SEO benefits and your status as an industry leader.

Peer-to-peer 28

Peer-to-peer Opinions Social Media Barriers 28

Hubspot

JANUARY 4, 2013

Someone once told me that "how-to" content is really great for business blogging. Since I want to be a good inbound marketer, I thought I'd take a stab at writing a "how-to" blog post , and teach everyone how they can become a spammer. 8) Tag each blog post with no fewer than 37 tags. Website & SEO.

Paid Content 28

Paid Content Ad Frequency Keywords Blast Campaigns 28

The Lead Agency

MAY 12, 2022

Gone are the days where blogging was reserved exclusively for bloggers sharing their thoughts on the internet. Blogging has become a staple in almost every B2B marketing strategy. This online content becomes the face of your business and is on display for search engines to crawl.

Paid Search Agency 62

Paid Search Agency Companies B2B Top of Funnel 62

Hubspot

MAY 3, 2018

So why, oh why, does almost every marketer I talk to have a laundry list of excuses for why they can't consistently blog? Maybe because, unless you're one of the few people who actually like writing, business blogging kind of stinks. What Is a Blog? What Is a Blog? A blog is literally short for "web log."

Template 101

Template CMS Development Domain Buyer Personas 101

The Lead Agency

MARCH 27, 2018

SEO still rules as one of the best business-to-business marketing channels, being the most effective method for promoting and distributing content for business-to-business marketers. . While there is many ways to rank better, the first step to consider with organic search optimization is your business website for SEO.

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

Webbiquity

OCTOBER 16, 2012

Social media and blogs reach 80% of all U.S. 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). New Media Expo Blog ). eMarketer ).

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Paid Content Social Media Stats Social Marketing 100