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Business Blog Writing: Come on, light my fire!

Writing on the Web

When it comes to writing content for a business blog , most professionals start from their point of view. While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Blog this on Blogger. Post on Google Buzz.

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Content Marketing: Connect the Dots and Drive Results

Writing on the Web

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Blog this on Blogger. Post on Google Buzz. Wednesday April 20, 2011, 5 pm ET. Answer reader’s questions and educate.

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Content Curation in B2B Marketing

Online Marketing Institute

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. Similarly we are seeing leading businesses take a similar approach to become the experts for their respective areas. Consider Netconcepts. Other stuff?