Biznology

MARCH 15, 2016

And you don’t need to burn out all your frequent flier miles to become chummy chums with influencers, either, you just need to make the logical leap of faith that there are real people deserving love, attention, and respect. If I really want to make a connection, I can reach out as a fellow blogger or make it apparent that I have 50.8k

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

JULY 2, 2013

If your company is large enough to have a burn rate, a marketing budget, and a staff — if you have quite a big nut to crack every month — you’ll need to not rely solely on word of mouth. Are they bloggers? Practically speaking, this means that you find where they live. So, where’s the game hiding?

Social Media 80

Social Media Social Marketing Skype Media 80

Biznology

JULY 3, 2012

I just wrote an article , Blogger outreach is earned media PR, isn’t it? wherein I suggested that some bloggers are kinda jerks because they lead any blogger outreach with “here’s my advertising packet.” Bloggers, in fact, are the victims and we digital and PR agencies are the perps.

Blogger 80

Blogger Outreach PR Advertising Agencies 80

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Blog wasn’t built in a day.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80