B2B Memes

JULY 22, 2013

Mathew Ingram’s recounting today of blogger Nate Silver’s leap from the New York Times into the welcoming arms of ESPN underscores a trend B2B journalists and editors ignore at their peril. For the moment at least, editorial personal brands are growing more powerful primarily—or most obviously—in big media.

Personalization 100

Personalization Brand Identity Branding Blogger 100

B2B Memes

OCTOBER 8, 2010

Your background may be in print, but you must stop thinking of yourself as a print person. One journalist who’s already experienced this shift is the well-known B2B editorial consultant and blogger Paul Conley. Be a blogger. Although not essential, a brilliant way to build your brand is to write and publish a book.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

MARCH 11, 2011

Maureen Alley: Never tweet what you wouldn't say in person. Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. I want people to know there is a person behind RD+B who they can connect with.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

DECEMBER 10, 2010

Or should writers, whether journalists, bloggers, or content marketers, go on the record with a preemptive announcement of their ethical beliefs and possible biases? As she reports, each of them has included a personal ethics statement on an “about me” page. Building a page devoted to those disclosures helps ensure visibility.

Ethics 100

Ethics Personalization Transparency Blogger 100