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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements.

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Anything Goes Marketing is Attracting Attention

Anything Goes Marketing

Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." Thanks BtoB Magazine!

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B2B Blogging Excellence

Paul Gillin

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50
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7 Reasons You're Not Generating Leads From Social Media

Hubspot

Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. And a good chunk of B2B marketers are on top of this: According to BtoB Magazine , 48.9% This is a guest post written by Pam Sahota.

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3 Business Blogs with Proven ROI from Industrial Companies

Industrial Marketing Today

Rick Short , Indium’s Marketing Communications Director and the chief corporate blogging strategist, manages 73 blogs written by 14 in-house bloggers, all engineers. times increase in website traffic; 3.2 times increase in blog traffic; 6.0 Exhibit #2: Indium Corporation Blogs. Results: 2.7 times increase in conversion; 5.3

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B2B Blogging Gets Publishing Discipline

Paul Gillin

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. As I’ve pointed out here as well as in BtoB magazine , the social media space is getting mighty crowded. 27 of the PDF). Why spend time and money influencing the media if you can become the media instead?

BtoB 50
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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Social Media Affecting BtoB Buying Behavior by The Proactive Report. He also advises, “many brands will supplement their blogging with Blogger Relations, YouTube videos, Twitter, Facebook, etc…the content created for one outlet, e.g., a YouTube video, ought to be promoted across any other frequently-used channels.