Remove Blogger Remove BtoB Remove Case Study Remove Facebook Remove Sample
article thumbnail

Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

Here’s a sampling of what I’ve been talking about. In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. Good Riddance to the Corporate Case Study. It’s not the concept of the case study I don’t like; it’s the format.

article thumbnail

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

A great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample. They’ve waded through thousands of case studies and brochures and web… Read more… Doug Kessler | October 31st, 2008 | no comments Tech marketing trapped in Plato’s Cave Will we ever learn?