Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

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BtoB B2B B to B Blogger 50

Paul Gillin

JULY 15, 2011

PR practitioners who undertake influencer relations programs often discover an odd disconnect between them and traditional media relations: Bloggers don’t operate by the same rules as reporters. The recent example of this disparity ended up embarrassing a prominent PR firm , and I analyzed the story in BtoB magazine.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Paul Gillin

DECEMBER 30, 2013

I was stunned and thrilled to be included with phenomenal bloggers like Jeremiah Owyang , Seth Godin , Ann Handley and Brian Solis. I’ve also written extensively for BtoB magazine , but with the folding of that magazine into Advertising Age , I probably won’t be contributing there in the future.

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Blogger BtoB Paid Search Agency Companies 50

Paul Gillin

JUNE 9, 2011

Cree Lighting blogger and former newspaper reporter Ginny Skalski. If you choose to hire a journalist as a corporate blogger, you’re in good company. I’ve been writing for BtoB magazine for nearly six years, some of it paid and some not. Moral of the story: ask for raw copy, not clips. Going the Full-Time Route.

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BtoB Burn Rate Blogger Sample 50

Paul Gillin

MARCH 24, 2011

I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. As I’ve pointed out here as well as in BtoB magazine , the social media space is getting mighty crowded. 27 of the PDF). Why spend time and money influencing the media if you can become the media instead?

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