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Top Trends in B2B Marketing

Biznology

and abroad, and is a blogger at Biznology and Target Marketing Magazine. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S.

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Good Reads for B2B Marketing - Protect Your Online Reputation

ViewPoint

It also could be a great way to maintain a relationship with journalists, find guest bloggers and stay in touch with trade show attendees. Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. Via ComputerWorld.

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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” BtoB Online (@btobmagazine) : “The resource for #marketing strategists” Follow BtoB Online at https://twitter.com/btobmagazine. Director of #Marketing and #Content #Strategy @SAP. Managing Editor for @Biz_Innovations. Michele Linn (@michelelinn).

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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Christopher Hosford is a frequent guest blogger for ViewPoint. Christopher is former East Coast Bureau Chief of Crain’s “BtoB” magazine, and former editor-in-chief of Nielsen’s “Sales & Marketing Management” magazine. He is editor-in-chief and head writer at HosfordGroup LLC, a New York City-based content marketing agency.

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B2B Prospecting Data Just Keeps Getting Better

ViewPoint

Today''s guest blogger is Ruth P. Ruth consults on customer acquisition and retention, teaches marketing at Columbia Business School and is a guest blogger at HBR.org and Biznology. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. We welcome your feedback and suggestions.

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Anything Goes Marketing is Attracting Attention

Anything Goes Marketing

Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." Thanks BtoB Magazine!

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Is Lead Generation Slipping Away From Marketing?

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. I know what you’re thinking, you’re saying to yourself, “Is he serious?” Kate Maddox. Digital Edge. Maddox and Hosford. Tech enables. Sean Callahan.