Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? How can PR pros optimize their use of social media tools?

PR 100

PR Blogger Tips Best Practices 100

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Social Media Stat of the Week: NFL hires 32 bloggers.

Social Media 123

Social Media Media Marketing Budget Communities 123

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

Social Media 100

Social Media Social Marketing Media Planning 100

Moz

APRIL 9, 2020

To keep grocery shelves stocked, Santa Rosa, California food manufacturer Amy’s Kitchen has ramped up production by erecting tent kitchens with social distancing so that the company’s canned soups can be produced in greater quantities. Meanwhile, distilleries across the country have converted operations to manufacture of hand sanitizer.

Paid Content 76

Paid Content Business Work Management Paid Search Agency 76

ClearVoice

OCTOBER 11, 2019

I’m not looking for influencers or bloggers. Anything you write and post on social media — you should put yourself out there constantly as being an expert on a topic. You also really have to network. Go to networking events. You can also use LinkedIn, Facebook groups. You can also use LinkedIn, Facebook groups.

Brand Identity 81

Brand Identity Branding Tips Ethics 81

Chris Koch

SEPTEMBER 18, 2009

We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace? For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. Just look at how quickly MySpace has become uncool vs. a nearly identical competitor, Facebook.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace? For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. Just look at how quickly MySpace has become uncool vs. a nearly identical competitor, Facebook.

Social Media 100

Social Media Viral Marketing Tools Media 100

Hubspot

AUGUST 13, 2014

It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? Influencers can be bloggers or people that amass large social followings around their industry expertise. Native Advertising (Content Discovery Networks). Native Social.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

MARCH 8, 2012

Taking a page out of the Twitter playbook, today Facebook revealed its launch of "Interest Lists," strikingly similar to Twitter Lists, which have been around since October of 2009. According to TechCrunch , Facebook will be rolling out Interest Lists to users over the next few weeks. What Are Interest Lists? Art, Books, Business, etc.)

Facebook 28

Facebook Paid Search Agency Curation Broadcasting 28

Convince & Convert

JUNE 29, 2010

Harnessing the power of the collective (crowdsourcing for social change) is a thread woven throughout Cognitive Surplus , and its viability requires two of Shirky’s assertions to be accurate. More people making stuff (100 million bloggers can’t be wrong) 2. Who we are. Who we want to be.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Webbiquity

FEBRUARY 28, 2011

You can follow Marshall Kirkpatrick’s entire Social Strategists list, based on Jeremiah’s list, here , but what if you want to get a bit more granular and be a bit more selective in your following? List of Corporate Social Strategists for 2011. Here you go. Serious disconnect there.). Anyway, on to the list!

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Hubspot

JUNE 29, 2012

Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. 3) On average, companies respond to only 30% of social media fans' feedback. Stand out from your competition by caring and engaging with your social media community.

Internet Marketing 28

Internet Marketing Stats Peer-to-peer Planning 28

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. million followers on Twitter?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Buzz Marketing for Technology

SEPTEMBER 29, 2008

Six Steps to a Remarkably Powerful, Personal Network. My recent trip to the UK has me thinking about networking. A living network is more than a list of contacts or friends that we’ve exchanged cursory messages with. A true network is people who know us and people we trust with our reputation. December 10, 2007.

Personalization 100

Personalization Blogspot Network Marketing Business 100

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Hubspot

FEBRUARY 17, 2011

In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. How social media is not just a one off campaign but a constant in your marketing mix. We dive into some of Tamar's Favorite social media resources. Think mini social CRM.

Communities 28

Communities Blogger Long Tail Marketing Work Management 28

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JANUARY 10, 2012

Last week, nonprofit blogger Kivi Leroux Miller ran the results of a survey she conducted about the biggest content challenges facing nonprofit marketers. I talked with Brian Adams of United Way of Massachusetts Bay & Merrimack Valley , who offered the following advice: "Use your full network and staff to tell your stories.

Budget Programs 28

Budget Programs Outreach Blogger Network Marketing 28

readwrite

OCTOBER 4, 2010

World-changer Evan Williams has stepped down as the CEO of micromessaging social network Twitter, the company announced today, and will pass that role to serial entrepreneur and company COO Dick Costolo. Above, photo by Joi Ito ). The SpyOnIt team later built Feedburner. Turning Tweets Into Cash. And companies pay for that.

RSS 40

RSS Lead Ranking Twitter Advertisements 40

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

AUGUST 11, 2010

I will continue to have the same clients, and perform the same social media strategic planning and coaching services that I do today. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained. But for now, I want greener, quieter pastures with suffocating humidity. Definitely.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Facebook fan pages are email newsletters 2.0

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Zoominfo

SEPTEMBER 17, 2018

The iTunes description for this podcast reads as follows: The Influencer Podcast is an innovative podcast that explores the secrets behind the ever-changing trends of influencer marketing and the careers of today’s top social influencers. Listen for real insight on the real people doing real work in social media. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Sharpspring

SEPTEMBER 21, 2021

The thing is, most bloggers are after organic search traffic (and for a good reason) but they completely ignore other traffic-building methods. You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. Facebook: Try Not to Share Your URL.

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

Hubspot

APRIL 17, 2013

When the Oprah Winfrey Network (Oprah, you guys!) Robert Ernst, the company’s social media manager, explains that keeping separate lists makes it easy to email customers at the frequency they prefer. Takk Takk Puts Icelandic Tourism on the Map With Social Media. The wins didn’t stop there, either. Not a huge legal firm.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

MAY 7, 2014

” I decided to take a look at some recent data on the relative growth from 2013 to 2014 of the leading social networking sites and services, to see if the rumors of Twitter’s demise were exaggerated, or if the service did indeed have something to worry about. We are not all going to be bloggers.

Statistics 166

Statistics Broadcasting Twitter Press 166

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 13, 2013

Michael Stelzner , founder of Social Media Examiner and My Kids’ Adventures , join the Social Pros Podcast this week to discuss starting over (but not quite from scratch), paying careful attention to where your followers are sharing your content, and staying top of mind for people every single day. Listen Now . Tweetable Moments.

SME 124

SME Social Media Skype Paid Search Agency 124

Convince & Convert

APRIL 27, 2012

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms , the head of social media for Farmers Insurance. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Twitter 115

Twitter Social Media Facebook Paid Search Agency 115

Convince & Convert

MARCH 15, 2012

This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy).

Enterprise Management 118

Enterprise Management Work Management Marketing Management Software 118

Sprout Social

NOVEMBER 6, 2019

There are many different ways to use social media for education. Social media has various uses in the classroom as well as to help market and promote schools and universities. Benefits of social media in education. Benefits of social media in education. Social media allows for more e-learning opportunities as well.

Social Media 96

Social Media Education Media Class 96

Brandpoint

JUNE 12, 2019

This segment of the media strategy is a subset of owned media, since you own the content you publish on your social media channels, but it becomes shared when you start seeing engagement from your readers. Organic social media. Social shares & online word-of-mouth. Be strategic of what content you’re putting where.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Brandpoint

AUGUST 26, 2019

Social Media is Your Friend. The correct multichannel social strategy can take your product’s public introduction leaps and bounds ahead of the competition. Go beyond the Big Three of Facebook, Twitter and Instagram. Also, here are a few examples for how to amplify your social traffic. Create Brand Champions.

Buzz 72

Buzz Marketing AI Product Marketing Automation Services 72