Remove broadcast channel
article thumbnail

Finding the Hidden Money in Your Content Strategy

Sales Engine

We’ve therefore decided to use social media as more of a broadcast medium, and I know many social media experts would take exception with that strategy. Of course, we all do content marketing to get business, but search engine ranking should really be the primary metric and this strategy actually hurt our rankings.

article thumbnail

How to Work with Influencers: The Ultimate Guide

Hubspot

Because these folks -- like bloggers and social media personalities -- build a following over a long period of time by producing interesting, quality content, people begin to trust them. For example, if you work for a company that manufactures auto parts, it might not make sense to partner with a fashion blogger. 2) Sponsored Posts.

Blogger 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Behind the Curtain of a Sports Social Media Giant

Convince & Convert

His job is to take the content created throughout the organization and push it out to various social channels. Social Media Stat of the Week: NFL hires 32 bloggers. The NFL confirmed this week that it would hire 32 bloggers to cover this season : one for each team. The plan is to have all 32 in place by day 1 of the season.

article thumbnail

8 Unexpected Marketing Lessons from History’s Most Influential Leaders

Buffer

These three concepts can be valuable for content marketers , writers, and bloggers. It’s 17-minutes in total and something that changed the course of history forever. It’s our hope that you’ll join our 27,000+ weekly iTunes listeners and rock your social media channels as a result! The marketing lessons bestowed from MLK Jr.

article thumbnail

What is Webbiquity? How to Be Everywhere Online

Webbiquity

From a historical perspective, the web a decade ago (or even a bit less) was still primarily a broadcast medium with limited inactivity. The last few years have, of course, seen the emergence of social media and an explosion of user-generated content. And everything links back the enterprise’s website and blog.

article thumbnail

Book Review: Social Media Marketing

Webbiquity

Choose metrics that make the most sense for the tactics you’re employing, and monitor results to determine which activities to increase and where a change of course may be needed. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

article thumbnail

7 Killer Content Marketing Strategies for 2015 [Webinar Recording and FAQ]

LeadSquared

We are offering online courses. There are several other video sharing channels that you could look at, like Dailymotion. YouTube would make a good channel because it’s easy for videos to rank there. I have a Facebook page for my company which offers online courses for healthcare, business, management, arts, etc.