broadcast channel Blogger Related Topics 
Webbiquity
JUNE 1, 2021
Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. One of the best ways to scale your reach is by repurposing your existing content in multiple formats in other channels. Your audience today hangs out in multiple locations online.
Webbiquity
MARCH 12, 2012
Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. They are no longer a private, one-to-one communications channel (once mailed, later faxed to newsrooms).
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Webbiquity
APRIL 19, 2010
HP, P&G) to the channel (e.g. Dialog vs. broadcast: in perhaps the biggest shift produced by the rise of social media, prospects now seek two-way communication with vendors rather than passively consuming marketing messages. Power has gradually shifted over the past couple of decades from manufacturers (e.g.
Webbiquity
JANUARY 12, 2010
From a historical perspective, the web a decade ago (or even a bit less) was still primarily a broadcast medium with limited inactivity. Using these tools properly means not only dominating search, but also presenting a clear and consistent message across channels, wherever buyers or industry influencers may find you.
Webbiquity
NOVEMBER 2, 2010
Li comes down a bit hard on PR agencies; true, most of them are ham-handed when it comes to social media, mass-blasting out press releases to bloggers (Li offers an excellent guide to conducting blogger outreach the right way in chapter 11) and generally treating social media like a broadcast channel.
Webbiquity
FEBRUARY 28, 2011
. • Bonin Bough – Global Director of Digital and Social Media at PepsiCo. • Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. • Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak. • Jim Deitzel Sr.
Webbiquity
JULY 26, 2010
The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. For those not familiar with it, the B2B Marketing Zone (a.k.a. Rob Leavitt ( @robleavitt ).
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