Remove broadcast channel
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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. One of the best ways to scale your reach is by repurposing your existing content in multiple formats in other channels. Your audience today hangs out in multiple locations online.

Tips 362
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Which Department Owns Influencer Marketing?

Onalytica B2B

Let us consider the following scenario: The PR team are best at controlling the message but only have time to manage 30 key journalists + a handful of high profile bloggers. Traditional broadcasting through the media is not as effective as it once was. The relationship between influencer marketing and PR.

PR 244
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Finding the Hidden Money in Your Content Strategy

Sales Engine

We’ve therefore decided to use social media as more of a broadcast medium, and I know many social media experts would take exception with that strategy. It’s a broadcast medium and especially useful if you are selling to business people. What about broadcasting content on social media channels like Facebook and LinkedIn?

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I’m an influencer, pay me more!

Biznology

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. He specializes in Web 2.0

PR 80
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How to Work with Influencers: The Ultimate Guide

Hubspot

Because these folks -- like bloggers and social media personalities -- build a following over a long period of time by producing interesting, quality content, people begin to trust them. For example, if you work for a company that manufactures auto parts, it might not make sense to partner with a fashion blogger. 2) Sponsored Posts.

Blogger 101
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These Big Social Media Platforms are Taking on Clubhouse: What Marketers Need to Know

Hubspot

And, each time this happens, marketers wonder, "Which of these social media channels should I use in my strategy? Before March, Instagram Live allowed two Instagram users (one broadcaster and one guest) to stream their video call for public audiences or followers. And, is this trend even worth investing in?". The good news?

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12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. They are no longer a private, one-to-one communications channel (once mailed, later faxed to newsrooms).

PR 100