Chris Koch

NOVEMBER 24, 2009

the Whole Foods CEO using an alias to bash competitors or the Wal-Mart bloggers who didn’t disclose that they were being paid by the company). Social media is not just a place for broadcasting opinions. Provide a channel for questions. Encourage community through sharing and attribution. Encourage them to write what they know.

Social Media 100

Social Media Media Guidelines B2B 100

Chris Koch

SEPTEMBER 18, 2009

It’s a way to broadcast messages for sure, but you can do that better through your own channels. And that kind of participation takes time—and subject matter expertise. Thus, I’m growing increasingly convinced that the permission model is of limited use to marketers. Viral model. ask a poll question, etc.).

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

It’s a way to broadcast messages for sure, but you can do that better through your own channels. And that kind of participation takes time—and subject matter expertise. Thus, I’m growing increasingly convinced that the permission model is of limited use to marketers. Viral model. ask a poll question, etc.).

Social Media 100

Social Media Viral Marketing Tools Media 100