Outgrow

JANUARY 2, 2023

Whether you are running a B2B or B2C online business, you need to know what your buyers like and dislike ; which communication channels they prefer ; and which social media platforms they use the most. Consistent branding across all channels can increase revenue anywhere from 10% to 20%. Why Is Building Brand Authority Important?

Stats 52

Stats Outgrow Brand Identity Branding 52

SmartBug Media

MARCH 25, 2019

Subscribers get how-to marketing advice for their content strategies, B2B content marketing case studies, research, and more. 4 Things I Learnt as a Blogger Working at an Influencer Marketing Platform. The 9 Conversion Habits of the World’s Most Successful Bloggers. More Resources for Content Writing: 18. Grammar Girl 19.

Paid Content 96

Paid Content Inbound Marketing Resources B2B Marketing 96

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

ConvertKit

MAY 16, 2019

Since your email list is one of the few marketing channels you own—meaning you have full control over how often you communicate with your subscribers—you are able to cultivate an audience of people who are excited to hear from you. That way, you are only sending the most relevant content to your subscribers.

Email Marketing 53

Email Marketing Advertising Agencies Top of Funnel Funnel Advertising 53

ConvertKit

MAY 16, 2019

Since your email list is one of the few marketing channels you own—meaning you have full control over how often you communicate with your subscribers—you are able to cultivate an audience of people who are excited to hear from you. That way, you are only sending the most relevant content to your subscribers.

Email Marketing 53

Email Marketing Advertising Agencies Top of Funnel Funnel Advertising 53

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. I'd love to write up a case study on you guys when you're ready.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 27, 2012

A lot of the people who use Twitter frequently may use it conversationally, but what this data suggests is that most Americans, and again, that’s the majority of Americans 12 plus, view Twitter as a broadcast network. They’re getting information broadcast from them. That’s another broadcast.

Twitter 115

Twitter Social Media Facebook Paid Search Agency 115

Webbiquity

DECEMBER 4, 2019

It may not be the most obvious channel, but you can drive a lot of traffic to your website via Pinterest—particularly for visual, consumer products. Some of the most successful Pinterest bloggers recommend posting 10 unique images for every blog post you publish on your own website. Create a YouTube Channel.

Traffic 162

Traffic Long Tail Marketing Marketing Websites Tips 162

B2B Marketing Zone Posts

AUGUST 3, 2010

Sure, it sounds weird at first, but “simulcast” – a portmanteau of “simultaneous and broadcast” – probably sounded funny when it first hit the national lexicon in the late 1940s. But where can a conscientious business blogger find free, legal images to use on their blog? Many beginning bloggers turn to the image search in Google.

Ning 40

Ning Paid Content Facebook Sales Management 40

ClearVoice

APRIL 9, 2020

As you think through which kinds of content will mesh with your buyer personas, customer journey and campaign goals, take a cue from the 3,217 marketers and 382 bloggers surveyed by CoSchedule for their Marketing Management + Strategy Statistics You Need to Know in 2019 report. Wayfair, for example, hosts the Homemaker Blogger Community.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Single Grain

AUGUST 7, 2019

Case Study). Assign alternate nurturing drip campaigns : Personalized emails are 26% more likely to be opened and increase CTRs by 14% than broadcast emails. 4) Use Buyer Personas to Find the Perfect Marketing Channel. fashion bloggers like Victoria McGrath , Jenn Im or Lydia Rose ). Dive Deeper: .

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111

ClearVoice

JUNE 20, 2022

Also, inbound marketing content must be distributed over channels that your potential customers use — and in the right format. Individual bloggers in various niches — from fashion to travel — use this content type all the time to attract new followers. Case studies. Google shares a case study about its client Swarovski.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52

Sprout Social

OCTOBER 17, 2016

If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Also keep in mind a majority of your Tweets should be conversational rather than broadcasts. Used sponsored content to generate 38% more leads than its other social channels at a 65% lower cost per lead.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

seo.co

JANUARY 15, 2021

You can even create a specific channel (or sub-channel) dedicated exclusively to that series. Case studies. But you could also do a case study on a separately existing enterprise, such as a case study on why the Coca-Cola brand continues to be so successful. Hypothetical studies.

Marketing Websites 83

Marketing Websites Content Webinar Metrics Work Management 83

Convince & Convert

JUNE 24, 2016

As Managing Editor, Jess masterminds Convince & Convert’s major content channels, which include its podcasts, email newsletters, and the blog. She’ll also explore the dangers of “content for content’s sake” and the importance of joining your audience in the channels they frequent most.

Content 113

Content Work Management Planning Video Marketing 113

Webbiquity

JUNE 6, 2011

Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. Award-winning marketing and social media blogger. Sean Gardner – @2morrowknight. Founder of 12for12k.org.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Hubspot

MAY 10, 2012

Your company status update is a simple way to broadcast your latest and greatest content -- but for some reason, so many companies are neglecting to leverage the functionality. Let's use HubSpot as a case study. 1) Publish case studies. You might have case study videos on your website -- we certainly do !

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

Convince & Convert

SEPTEMBER 20, 2010

But yeah — a LOT of the blather about Twitter ignores the reality that it's just one of many channels you have to consider and/or include. but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication. link] Sadie Harris Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145

Hubspot

OCTOBER 18, 2011

Determine what the half-life of your marketing channels is. And the reason I'm bringing this up, is that your marketing all the channels that you use, all the sources of your marketing have a half-life. For instance, they may be a blogger and they just happen to love your stuff. The Internet has shifted the balance of power.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28