Remove broadcast
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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

public broadcast models. YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it. What do you think of that? James: You’re not wrong. They might not.

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Which Department Owns Influencer Marketing?

Onalytica B2B

Let us consider the following scenario: The PR team are best at controlling the message but only have time to manage 30 key journalists + a handful of high profile bloggers. Traditional broadcasting through the media is not as effective as it once was.

PR 244
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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

But for your social media activity to successfully yield results, you need to do more than just broadcast content. Hordes of bloggers may want to collaborate with you for the sales commission. Staying connected with your customers and sales prospects, via email and social media, is critical.

Tips 362
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Grow Your List for Free with ConvertKit Landing Pages & Forms

ConvertKit

When I was in Washington DC for a financial bloggers meetup I spent a few minutes creating this landing page where creators could register and get event details. Example of an idea validating landing page. Host a meetup. Want to meet fellow creators in your city? A landing page is perfect for that. Example of an event landing page.

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Add For Immediate Release to your podcast queue

Biznology

In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., It was fun and I really hope to be included again in the future, both on FIR and on podcasts and broadcasts in general in 2016. Does the new structure make sense? Should other agencies follow suit?

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Finding the Hidden Money in Your Content Strategy

Sales Engine

We’ve therefore decided to use social media as more of a broadcast medium, and I know many social media experts would take exception with that strategy. It’s a broadcast medium and especially useful if you are selling to business people. What about broadcasting content on social media channels like Facebook and LinkedIn?

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Influencers are People, NOT Campaigns

Onalytica B2B

A great example of a well aligned influencer and brand collaboration that has struck the right balance between reach and relevancy is between a Fitness blogger with 215k Instagram followers, Zanna Van Dijk and Blue Diamond Almond milk. Below is a great example of an industry influencer coming to and broadcasting their own opinion of VMware.

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