Zoominfo

SEPTEMBER 16, 2020

But how does this connect to B2B brand development? Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Why Is B2B Brand Development Important?

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Convince & Convert

FEBRUARY 26, 2015

Image via BigStockPhoto.com I’ve been writing about, participating in, and talking about blogger outreach for years. My favorite posts and topics of conversation revolve around actual examples or case studies of blogger outreach done well. The following four examples are both creative and recognizable brands.

Blogger 152

Blogger Outreach Case Study Case Studies 152

Convince & Convert

FEBRUARY 24, 2015

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are active on many social channels to stay relevant and to promote themselves.

Blogger 148

Blogger Outreach Process Advertising Agencies 148

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Include local communities in your content.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Convince & Convert

APRIL 22, 2015

Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships. Work with each blogger’s strengths.

Blogger 163

Blogger Paid Search Agency Case Study Case Studies 163

Contently

JULY 27, 2021

But their secret sauce was content. While most finserv content at the time took the form of dry PDFs, Mint’s blog sounded like it was written by your friend’s cool older sibling who worked on Wall Street but went to Vassar, and had somehow saved up $100K by age 27. The content took off almost immediately.

Brand Identity 124

Brand Identity Branding Content Education 124

Brandpoint

MARCH 30, 2020

No matter where you are in your career, chances are you already know the crucial role your personal brand plays in helping you achieve your goals. The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand. What do they care about?

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

seo.co

JANUARY 29, 2021

It’s the best way to increase relevant exposure for your brand and website. Outsourcing your blogger outreach service can also help you collaborate with the right influencer, improve brand visibility and achieve high-authority mentions. . Not all blogger outreach is helpful. Not to mention, the backlinks for SEO.

Blogger 72

Blogger Outreach Service Advertising Agencies 72

Webbiquity

NOVEMBER 23, 2015

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Yet bad, even horrible , blogger pitching practices remain common—because they are easy.

Blogger 100

Blogger Practices PR Outreach 100

Convince & Convert

DECEMBER 20, 2012

In fact, the entire goal is connectedness: businesses to prospects, brands to brand advocates, people to people. Here’s a blogger collaboration guide to get you started: Note: If you’re already doing some blogger collaboration, check your activity against this list. Web marketing isn’t a solo endeavor.

Blogger 145

Blogger Marketing Prospects Activities Brand Identity 145

Biznology

OCTOBER 3, 2017

Below, you’ll see how kludgy the translation of formatted blog content is when Blog2Social interprets it as Tumblr and Medium, so I recommend you go in by hand to make sure everything looks OK before you hit submit. The post Blog2Social makes bloggers a marketing one-man band appeared first on Biznology. Like this post?

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

nDash

DECEMBER 15, 2020

Creating a robust guest blogger program can give marketing teams breathing room, increase blog cadence, improve SEO and enhance brand reach. But how do you find guest bloggers? Where to Find Guest Bloggers. Finding a lineup of guest bloggers takes time and sleuthing skills but isn’t terribly difficult.

Blogger 52

Blogger Ad Building Outreach Eye-Tracking 52

Webbiquity

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Your fans are advocating for your brand.

Positioning 222

Positioning Brand Identity Branding Peer-to-peer 222

Optinmonster

MARCH 30, 2024

That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales. Add credibility for your business, and improve brand presence. times increase in purchase intent after seeing promotional content from influencers.

Statistics 69

Statistics Brand Identity Branding Peer-to-peer 69

Biznology

MAY 22, 2015

If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost. Have them create video content.

Blogger 80

Blogger Marketing & Strategy Marketing Strategy Content Marketing 80

Huptech Web

DECEMBER 2, 2022

Table Of Contents. What is UGC(User Generated Content)? What is the Importance of User Generated Content? How Does User Generated Content Really Affect Brands? What are the Different Types of User Generated Content? Brands Using UGC for Their Benefit. So how can brands take care of this aspect?

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

Optinmonster

AUGUST 21, 2020

Are you using Blogger to write your blog, and you’d like to add a popup to your site? That’s why, in today’s post, we’re going to teach you how to add a popup to a free Blogger blog in a matter of minutes. Why Your Blogger Blog Needs a Popup. But over time, as your blog grows, your audience will expand.

Blogger 72

Blogger Work Management Marketing Management Template 72

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

Blogger 151

Blogger Outreach Case Study Case Studies 151

Stevens & Tate

MAY 13, 2022

Most companies will have a brand marketing strategy. Having advocates and engaging with community will help your brand grow. Brand advocates are dedicated fans whom the company should build closer relationships with. How Brands Market To the Different Generations . The influencers are bloggers, speakers, and authors.

Communities 93

Communities Marketing & Strategy Marketing Strategy Word of Mouth 93

Content Marketing Institute

JUNE 25, 2018

Someone is discussing your brand and you better be there to listen and participate. Consider these three ways to turn those brand mentions into content assets. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. The web is open and public. Click To Tweet. Click To Tweet.

Brand Identity 102

Brand Identity Branding FAQ Content 102

Hubspot

DECEMBER 14, 2018

If you’re a blogger, it’s probably safe to assume you want a website that's equally as stylish, unique, and high quality as the content you share. The 15 Best Free WordPress Themes for Bloggers in 2019. Key Takeaways: Gallery options to pair written content with photos and video. Kale is built for food bloggers.

Blogger 90

Blogger Best Practices Display Merchandising 90

Anyword

SEPTEMBER 22, 2022

And it goes both ways – whether you’re creating your own content or sharing content from others. Many bloggers use affiliate links on their blog posts in order to earn some money from their audience. The FTC puts regulations in place for consumer protection as they interact with businesses and brands.

Blogger 98

Blogger Ad Frequency Content Transparency 98

Contently

AUGUST 19, 2020

Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. Let’s look at the three biggest ways that patient advocacy can transform healthcare content. Reading these blogs is the best way to get a feel for the kind of advocates who align with your brand.

Terms and Conditions 179

Terms and Conditions Work Management Content Marketing Paid Search Agency 179

Martech

OCTOBER 21, 2022

. “non-professional” content creators are now monetizing their work, and over 75% started doing so over the past year. Almost half say content revenue makes up more than 50% of their monthly income. ” Content opportunities are huge. minimum wage. Look how the creator economy has changed. Get MarTech!

Marketing Budget Creation 98

Marketing Budget Creation Blogger Marketing Budget Content 98

Convince & Convert

DECEMBER 18, 2015

It’s time to audit the amount of content on your social channels. Whose voice is behind the majority of the content you share on social and in your blog? Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building.

Brand Identity 100

Brand Identity Branding Advertising Agencies Content 100

ClearVoice

OCTOBER 14, 2022

Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. From blog posts to videos and podcasts and everything in between, content marketers evolve year over year, creating the types of content consumers are looking for.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Webbiquity

JANUARY 8, 2019

Done wrong, it can seriously damage both your personal and brand reputation. Blogger outreach is one key tactic within a broader influencer marketing strategy. If you’d like to share your brand content on prominent industry blogs, avoid the sins below. Don’t use blogger outreach purely for creating backlinks.

Outreach 235

Outreach Autoresponders Blogger Marketing Proposals 235

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. The TLDR version?

Advertising Agencies 96

Advertising Agencies Lead Ranking Youtube Blogger 96

Contently

FEBRUARY 2, 2021

” The question came from a strategy colleague when I was helping a brand staff its new content studio. We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. For content, I crave authority. Objectives.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Optinmonster

OCTOBER 29, 2023

Only 14% of bloggers write blog content that’s 2,000+ words in length. 44% of bloggers publish new content between three to six times monthly. 65% of content marketers say they have a documented content strategy. 71% of B2B buyers consume blog content during their buyer journey. SEO leads have a 14.6%

Statistics 98

Statistics Paid Content Stats Blogger 98

Convince & Convert

JULY 8, 2014

Brands are spending millions of dollars and countless hours producing content in an effort to vie for their customer’s attention. While brands should be applauded for shifting from delivering ads to delivering valuable content, that approach only goes so far, especially when you’re trying to introduce yourself to new customers.

Top of Funnel 167

Top of Funnel Brand Identity Branding Content 167

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. Let’s dive in and see how they worked with bloggers.

Outreach 156

Outreach Blogger Brand Identity Branding 156

Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Optinmonster

JANUARY 14, 2024

Are you interested in the latest content marketing statistics? In the ever-evolving world of digital marketing , content remains king. But what makes content truly reign supreme? Content marketing statistics offer invaluable insights, guiding strategies, shaping narratives, and ensuring that every piece of content hits its mark.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

Scoop.it

SEPTEMBER 16, 2022

Let’s face it: many bloggers, brand executives, and small business owners find it tough to constantly churn out new, high-quality content for their readers. What if there was another way to keep up with content needs without always writing new pieces? Turns out, there is – content curation. It’s up to you!

Curation 98

Curation Content Blogger High Quality Lead 98

Convert

JANUARY 17, 2024

So start by building a brand others are referencing, including into lists, discussing on social media, etc. The good news is that being an entity (a recognized brand) is also key to traditional Google’s rankings, so there’s a double benefit to it. There’s no easy way to become a brand. Once again, becoming a brand (i.e.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

Ontraport

APRIL 14, 2021

Most of the time, it’s because people haven’t heard of the brand before. The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness.

Paid Content 105

Paid Content Brand Identity Branding Lead Ranking 105