Convince & Convert

FEBRUARY 24, 2015

At GroupHigh, I have worked with both brands and agencies on blogger outreach strategy. No matter the goal or the end result, a blogger outreach strategy that works has key components and crucial ingredients. Why Bloggers? Bloggers are active on many social channels to stay relevant and to promote themselves.

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Blogger Outreach Process Advertising Agencies 148

Convince & Convert

APRIL 22, 2015

Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. From fashion brands to food to travel, any brand that has moms as even some of their consumers has been at least dabbling with mom blogger partnerships. Work with each blogger’s strengths.

Blogger 163

Blogger Paid Search Agency Case Study Case Studies 163

seo.co

JANUARY 29, 2021

It’s the best way to increase relevant exposure for your brand and website. Outsourcing your blogger outreach service can also help you collaborate with the right influencer, improve brand visibility and achieve high-authority mentions. . Not all blogger outreach is helpful. Not to mention, the backlinks for SEO.

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Blogger Outreach Service Advertising Agencies 72

Marketing Insider Group

SEPTEMBER 29, 2020

These articles subtly reinforce the brand image of Intrepid as being an environmentally responsible, socially aware company, as well as inspiring readers to start planning their next trip. Four Seasons cleverly invites some of the world’s top travel and lifestyle bloggers to contribute to its content. Four Seasons Magazine.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Convince & Convert

DECEMBER 20, 2012

In fact, the entire goal is connectedness: businesses to prospects, brands to brand advocates, people to people. Here’s a blogger collaboration guide to get you started: Note: If you’re already doing some blogger collaboration, check your activity against this list. Web marketing isn’t a solo endeavor.

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Blogger Marketing Prospects Activities Brand Identity 145

Webbiquity

NOVEMBER 23, 2015

Brands that are successful at pitching their news and stories to bloggers increase their online presence, gain credibility, and score those coveted “earned” backlinks that Google values as a factor in search rankings. Yet bad, even horrible , blogger pitching practices remain common—because they are easy.

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Blogger Practices PR Outreach 100

Convince & Convert

JANUARY 29, 2014

Yesterday, I discussed the power of blogger outreach and how Char-Broil does an exemplary job with mutually beneficial connections. In order to achieve and implement these crucial relationships like Char-Broil does, it’s important to understand exactly what makes for a successful relationship with the bloggers who move your brand forward.

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Blogger Outreach Case Study Case Studies 143

Content Marketing Institute

AUGUST 10, 2021

Publishing sponsored content through bloggers and influencers requires you to do some homework. Continue reading → The post What Influencers Wish Brands Knew About Sponsored Content Partnerships appeared first on Content Marketing Institute.

Brand Identity 135

Brand Identity Branding Blogger Content 135

Optinmonster

AUGUST 21, 2020

Are you using Blogger to write your blog, and you’d like to add a popup to your site? That’s why, in today’s post, we’re going to teach you how to add a popup to a free Blogger blog in a matter of minutes. Why Your Blogger Blog Needs a Popup. Adding a Popup to Your Blogger Blog.

Blogger 72

Blogger Work Management Marketing Management Template 72

nDash

DECEMBER 15, 2020

Creating a robust guest blogger program can give marketing teams breathing room, increase blog cadence, improve SEO and enhance brand reach. But how do you find guest bloggers? Where to Find Guest Bloggers. Finding a lineup of guest bloggers takes time and sleuthing skills but isn’t terribly difficult.

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Blogger Ad Building Outreach Eye-Tracking 52

Webbiquity

NOVEMBER 12, 2019

And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? Your fans are advocating for your brand.

Positioning 222

Positioning Brand Identity Branding Peer-to-peer 222

Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

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Blogger Outreach Case Study Case Studies 151

Biznology

OCTOBER 3, 2017

The post Blog2Social makes bloggers a marketing one-man band appeared first on Biznology. Like this post? Sign up for our emails here.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Optinmonster

MARCH 30, 2024

That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales. Add credibility for your business, and improve brand presence. In particular, social proof has helped companies: Build customer trust.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Stevens & Tate

MAY 13, 2022

Most companies will have a brand marketing strategy. Having advocates and engaging with community will help your brand grow. Brand advocates are dedicated fans whom the company should build closer relationships with. How Brands Market To the Different Generations . The influencers are bloggers, speakers, and authors.

Communities 93

Communities Marketing Strategy Marketing & Strategy Word of Mouth 93

Hubspot

DECEMBER 14, 2018

If you’re a blogger, it’s probably safe to assume you want a website that's equally as stylish, unique, and high quality as the content you share. The 15 Best Free WordPress Themes for Bloggers in 2019. Kale is built for food bloggers. Key Takeaways: Ideal for food bloggers. Minimalist theme. Grid-style layout.

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Blogger Best Practices Display Merchandising 90

Webbiquity

JANUARY 8, 2019

Done wrong, it can seriously damage both your personal and brand reputation. Blogger outreach is one key tactic within a broader influencer marketing strategy. If you’d like to share your brand content on prominent industry blogs, avoid the sins below. Don’t use blogger outreach purely for creating backlinks.

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Outreach Autoresponders Blogger Marketing Proposals 235

Contently

JULY 27, 2021

.” Mint became one of content marketing’s first rags-to-riches story when Intuit acquired the company for $170 million in 2009, in large part because of how the blog had helped them establish a strong brand, acquire users, and earn their brand loyalty. And tons of bloggers began offering their budgeting hacks.

Brand Identity 124

Brand Identity Branding Content Education 124

Brandpoint

MARCH 30, 2020

No matter where you are in your career, chances are you already know the crucial role your personal brand plays in helping you achieve your goals. The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand.

Personalization 114

Personalization Brand Identity Branding Content Marketing 114

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. Let’s dive in and see how they worked with bloggers.

Outreach 156

Outreach Blogger Brand Identity Branding 156

Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

MAY 22, 2015

Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost. Today’s bloggers have easier ways to promote you, though, and they are usually more effective. Take a look at a few ways to use bloggers in your content marketing strategy: Hire them to write.

Blogger 80

Blogger Marketing & Strategy Marketing Strategy Content Marketing 80

Sprout Social

APRIL 3, 2024

Fashion influencers are indispensable partners for businesses because they influence purchase decisions, extend brand reach and connect with niche communities. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with. The TLDR version?

Advertising Agencies 95

Advertising Agencies Lead Ranking Youtube Blogger 95

Biznology

APRIL 8, 2014

It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

SEPTEMBER 13, 2011

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. Simply put, blogger outreach is scary.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Sprout Social

OCTOBER 27, 2022

So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. So how are customers using social channels to receive support from brands? Good job RC Culver’s!

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Social Media Statistics Marketing Management Ideal Customer Profiles 108

Optinmonster

OCTOBER 29, 2023

Only 14% of bloggers write blog content that’s 2,000+ words in length. 44% of bloggers publish new content between three to six times monthly. Blogging SEO Stats Only 38% of bloggers are updating older articles. 34% of bloggers say that updating content produces strong results. 94% of travel blogs sell advertising.

Statistics 94

Statistics Paid Content Stats Blogger 94

Ontraport

APRIL 14, 2021

Most of the time, it’s because people haven’t heard of the brand before. The Exposure sub-stage is geared towards people who have never heard of your brand before, and it’s all about using organic traffic from social media and article mentions, media placements and backlinks to create brand awareness.

Paid Content 105

Paid Content Brand Identity Branding Lead Scoring 105

Huptech Web

DECEMBER 2, 2022

How Does User Generated Content Really Affect Brands? Brands Using UGC for Their Benefit. Content is king, and brands understand well that content plays an important role in a company’s branding. Customers can trust a brand only when they feel it is authentic and has a good experience with its product and service.

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Sharpspring

JUNE 3, 2021

Then it’s time to start working on your personal brand: Why Personal Branding Matters. One of the most common questions I get from clients and other agency founders: “Why would I spend time establishing my personal brand if all I need is to promote my business?”. Google knows brands and people. Obviously, you would.

Personalization 129

Personalization SEO Brand Identity Branding 129

Scoop.it

JANUARY 20, 2022

What business wouldn’t want to humanize its brand image, raise visibility, and increase website traffic? Brand ambassadors can help achieve all these objectives. Who are brand ambassadors, and why do they matter? Brand ambassadors are also excellent content creators. Two Types of Brand Ambassadors. Influencers.

eCommerce 84

eCommerce Brand Identity Branding Word of Mouth 84

Convince & Convert

APRIL 25, 2016

Brand control is an illusion. Brands that embrace preparation, trust, empower others, and then playfully ditch “the script” as needed will inherit the video streaming earth. The Rise of the Improvisational, Adaptable Brand. Blogger hosted/partner-hosted streams. How Successful Brands Get Results (and So Can You).

Video Marketing 144

Video Marketing Brand Identity Branding Storytelling 144

Convince & Convert

DECEMBER 18, 2015

Is it the voice of your brand? When brands prioritize and amplify the voice of the consumer , they cause engagement, brand lift, and community building. Any marketer who is not living in a cave knows that a brand talking about themselves all the time is not ideal. Real relationships actually lift brands.

Brand Identity 100

Brand Identity Branding Advertising Agencies Content 100

Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing. Does the influencer have a history of bashing brands online?

Brand Identity 165

Brand Identity Branding Marketing Budget Planning 165

Biznology

MAY 2, 2017

It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. Their very first brand or agency! One giant smooch from one agency or from one brand, can reset their very own Doomsday Clock. Big celebrities and even bigger bucks.

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Advertising Agencies Paid Search Agency Media Long Tail Marketing 196