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How to Keep Your Blog Relevant and Successful — an Interview With Andy Crestodina

ClearVoice

To the contrary, our marketing generates revenue (book sales and event registrations)… roughly 1M+ visitors and 500+ qualified leads per year. It’s the mini-version of Wikipedia for your industry. It’s the mini-version of Wikipedia for your industry.' Mine is down below. Keep in mind, this account has no advertising.

Relevance 118
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Book Review: Social Media Marketing

Webbiquity

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

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Why Great Content Design Drives More Traffic

Convince & Convert

Building the “Wikipedia of your industry” The value of the missing stat. If you’re publishing a ton of evergreen content that’s relevant for a long duration, you can drop the dates because what you did is exactly what we all should do— create the mini version of Wikipedia for your industry. Content Jam.

Design 143
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Your website is wearing mom jeans and shoulder pads

Biznology

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing.

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A Checklist for a Good Blog

Writing on the Web

The biggest mistake authors and beginning bloggers make is not to hyperlink words in a post. Link anytime you refer to another blog, site, author, book, or a concept they can read more about on your previous blog posts. If you don’t have anything of your own, you can always link to a page on Wikipedia.

Wikipedia 100
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Marketer of The Month Podcast- EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023

Outgrow

So, we split-tested, sending customers a letter, with ideas for their next release, compared to those that we didn’t, we split-tested whether to send a crazy shock and awe package to people or just send them a book and a professional letter. And so for six months, we sent half the people, new customers a book with a professional letter.

PR 52
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8 Blog SEO Tips for Top Search Results

Writing on the Web

Link to definitions on Wikipedia of the most important keywords whenever you can. Link to sources, other web pages, books, other experts as often as you can. Blog this on Blogger. Related posts: Search Engine Results: 3 Tips for Savvy Bloggers. No More Geek-Speak: SEO for Smart Bloggers. Write at least 300 words.

SEO 100