Outgrow

DECEMBER 20, 2022

Role of Press Releases in ranking higher in SERPs. Mickie’s press releases have led to the publication of pieces in the Wall Street Journal, CNN, Bloomberg, and numerous other esteemed media outlets. Same thing with the shock and awe package, compared to just sending them a book and a professional letter.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Buffer

MAY 4, 2022

You’ve probably never envisioned yourself as a blogger. Blogger — A free Google product, Blogger has been around since 1999 and has been credited as being a game-changer in the online publishing space. Blogger provides simplicity, easy-to-use templates, and can be linked with all of your Google accounts.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Optinmonster

FEBRUARY 13, 2023

Partnerships with bloggers and influencers can be another effective way to get your product in front of more people. For example, if you self-publish a romance book, look for book bloggers who enjoy reading romances instead of those who specialize in another genre like thrillers.

Product 66

Product Tips Work Management Digital Marketing Funnels 66

NuSpark Consulting

MARCH 3, 2016

Promote your white paper using online press release distribution services. Most press release distribution services clearly spell out how many links you can include. Most press release distribution services clearly spell out how many links you can include. Here’s a list of paid and free press release sites.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Sharpspring

JUNE 3, 2021

Add a section listing the (e)books and whitepapers you release. Some of the most successful bloggers I know, such as Leo Babauta, Chris Brogan and Steve Pavlina don’t draw a clear line between their private and business life. Add a CTA on how to contact your press team. Invite them to invite you to a video interview.

Personalization 129

Personalization SEO Brand Identity Branding 129

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Paul is the author of five books and more than 400 articles on the topic of social media and digital marketing. Have you tried to get the attention of a journalist lately? It’s no wonder PR professionals are frustrated.

PR 135

PR Practices B2B Blogger 135

nDash

JULY 13, 2022

I blog and create e-books and white papers on marketing. Deliverables include on-brand copy for emails, digital and print ads, blogs, SEO-optimized landing page copy, product copy, press releases, and more. Melissa Smith : Ghostwriter For Hire, Fiction Editor, Novelist, and Blogger. Alicia Cook : Freelance Writer & Editor.

Copywriting 52

Copywriting Paid Search Agency Ideal Customer Profiles Deliverability 52

Convince & Convert

APRIL 18, 2012

If you’re a blogger or individual consultant, you might only need one calendar. It also lets you easily assign pieces of content to individuals and reminds those people when things are due through email notifications so you’re not hounding people for that guest post, newsletter copy, press release, podcast, etc.

Paid Content 156

Paid Content Social Media Tools Product 156

ClearVoice

MARCH 8, 2022

In her “downtime,” she authors best-selling books, provides content marketing and marketing writing training, pens numerous blogs for social media, and speaks at national and international conferences and events. Mari is also a successful author of relationship marketing and social media marketing books. Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Oktopost

JUNE 14, 2021

At its best, demand generation is thoroughly relevant to the pressing needs of the market today. Many SEO agencies also provide free keyword searching tools worth looking at before defining or booking a guest post. This includes looking for keywords to target when publishing content and monitoring the conversation on social media.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

B2B Marketing Traction

JUNE 28, 2012

I learned from two bloggers at the Marketing Profs conference in Boston in 2009 – Beth Harte and Jay Baer. After writing the marketing chapter in The Book on Business, The 260 Most Important Answers You Need to Know , I created a category for when I post about the book.

Social Media 100

Social Media Blogger CMO Privacy 100

Moz

MAY 24, 2020

Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). I refuse to deal with bloggers who don’t take themselves seriously. Why is your About page so important? It is often an entry page.

Top of Funnel 81

Top of Funnel Marketing Analytics Tools Blogger Eye-Tracking 81

Biznology

AUGUST 31, 2015

There are many more media outlets to follow, and bloggers introduce even more complexity. The press tour, which used to provide that crucial face-to-face element, is almost extinct. Three years ago we co-authored a book. That’s okay; they don’t call back anyway. Journalists are busier and more distracted than ever.

PR 80

PR Public Relations Paid Search Agency Blogger 80

Hubspot

JUNE 2, 2010

The Associated Press (AP) today released its 2010 AP Stylebook , which includes a new section that spells out new guidelines relating to social media. Some Noteworthy AP Guidelines Bloggers and journalists rejoice! E-mail" (as well as similar phrases like e-reader, e-book, etc.) Website" is officially one word.

Guidelines 28

Guidelines Press Social Media Wiki 28

Smashmouth Marketing

OCTOBER 8, 2009

Michael, do you know the invention of the bicycle actually predicted the death of the book industry? Yes indeed, one view is that we'd all be riding our bicycles instead of reading books. In fact, our new site's press section will basically be a blog. But things go in cycles. It brings value to our readers and credits for SEO.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 6, 2009

Michael, do you know the invention of the bicycle actually predicted the death of the book industry? Yes indeed, one view is that we’d all be riding our bicycles instead of reading books. In fact, our new site's press section will basically be a blog. But things go in cycles. It brings value to our readers and credits for SEO.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Contently

MAY 17, 2016

The concept was developed and is funded by Melo , a media and logistics company based in Münich, whose main business includes distributing print and digital press. Melo does logistics and press distribution, but what they hadn’t done before is create content,” he said. It’s an experiment.

Content 81

Content Press Distribution Ad Agencies 81

markempa

DECEMBER 30, 2008

I thought maybe I’d attract a few new clients, but I didn’t know it would generate so many leads, or develop into a book deal with a major publisher – who came to me, by the way.     Modified press release strategy for blogger coverage. EST to late morning/early afternoon to accommodate West Coast bloggers.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

KEO Marketing

NOVEMBER 18, 2015

You published a press release, reached out to media contacts, or designed a campaign that attracted attention from networks and publishers. Influencers are people who, due to their blogs, books, or other form of public visibility, are considered trusted experts on a given topic. It’s about engagement, too. The reason?

Public Relations 48

Public Relations Social Media Media PR 48

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. Blog this on Blogger.

Tips 100

Tips Digg Ethics Content 100

ViewPoint

MARCH 2, 2011

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. aka attention) Because someone who wrote a book on Twitter decided so? He blogs at [link].

Sales Management 120

Sales Management Social Media Work Management Process 120

Ambal's Amusings

DECEMBER 31, 2010

A big thank you to all our readers, guest bloggers and interviewees! I had invited Seth Godin to discuss his new book Linchpin: Are You Indispensable? Enjoy the following collated list of best blog posts from Connect the Docs in 2010. Top 5 BLOG POSTS. 2010 Content Marketing Trends and Predictions. So what are these new rules?

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

B2B Memes

OCTOBER 8, 2010

Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. Be a blogger. Although not essential, a brilliant way to build your brand is to write and publish a book.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

NOVEMBER 23, 2011

As I wrote in yesterday’s post , over the next six days I will be discussing six new-media principles, adapted from my forthcoming e-book, the New-Media Survival Guide. Journalists can no longer rely on the idea of professionalism as separating them in a meaningful way from “amateur” bloggers and other kinds of citizen journalists.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

Hubspot

MARCH 7, 2012

Many will hire an in-house blogger to create content and manage the blog's CMS. Others don't need a full-time employee(s) to manage their blogging needs, though, and will opt for a part-time, freelance blogger. Usually, freelance bloggers don't manage your CMS, but the content creation effort lies squarely on their shoulders.

Blogger 28

Blogger CMS Development Sample Work Management 28

Writing on the Web

APRIL 13, 2011

In their book Content Rules , Handley and Chapman lump two concepts into rule #2: Know yourself. Blog this on Blogger. Writing Great Press Releases: Break 3 Rules, Keep 3. You need them to subscribe, to sign up, to download, to ask you questions and engage with you so they become clients when they are ready.

Rules 100

Rules Content Digg Press 100

ClearVoice

JANUARY 4, 2019

Colson Whitehead, Pulitzer Prize and National Book Award-winning author of ‘The Underground Railroad’, is the scheduled keynote speaker for the 2019 conference. The conference focuses on creating a learning environment where you can get your pressing Adobe design and publishing questions answered. Sponsor: Jeff Goins.

Conference 106

Conference Creativity Startups Network Marketing 106

Writing on the Web

JANUARY 12, 2011

This was a theme in the wonderful book by Rosamund and Benjamin Zander, The Art of Possibilit y. I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Blog this on Blogger. In fact, our stories matter more than what actually happens to us.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Online Marketing Institute

JUNE 30, 2009

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. For Indium Corporation , a supplier of soldering materials and electronics assembly equipment, blogging is now a central piece of the marketing mix.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Writing on the Web

MAY 25, 2011

If you are feeling rushed, anxious, grumpy, angry or pressed to finish something quickly without thinking, stop and don’t write. Blog this on Blogger. So, I’ve come up with three keys for you – in case you want to shift the energy behind your words – to blog when you are happy. Everyone will know.

Digg 100

Digg Blast Campaigns Buzz Blogger 100

B2B Memes

DECEMBER 6, 2011

” He was among the first in the trade press to recognize the significance of social media. Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. ” Paul Conley is one of eight new-media thought leaders profiled in the forthcoming e-book, the New-Media Survival Guide.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

The Effective Marketer

JULY 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing? I had classes on those old typewriters and you had to press each key really hard. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Writing on the Web

AUGUST 9, 2010

This weekend I was reviewing some books on business writing, including Harvard Business Review’s Guide to Better Business Writing. Readers are pressed for time. Blog this on Blogger. Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself.

Tips 100

Tips Business Digg Marketing Proposals 100

B2B Memes

FEBRUARY 3, 2011

The content farms may be spewing out tons of junk, but there’s another digital press corps, found in news sites like Mashable , Engadget , TechCrunch , and ReadWriteWeb , that match high productivity with high quality. Doctorow: Productivity Terrorist? We say that quality will invariably suffer with increased output. But does it?

Product 100

Product Blogger Press Advertising Mediums 100

Envy

MARCH 11, 2019

Bruce Schneier is the name behind a number of important books on cryptography and gives regular talks on security matters across the world. The company’s blog puts vulnerability issues under a microscope and dissects the most pressing concerns while separating fact from fiction. It is worth signing up for the daily or weekly digests.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

Biznology

JULY 16, 2013

Since WordPress, Blogger, Typepad, and even Tumblr allow you to adjust the post date of your blogs, you can slowly and surely backdate your entire blog offerings to go all the way back to the day you were born, if you like. Sometimes scrapbooking just means capturing the flowers and lovers of your life pressed into the book as-is.

Social Media 80

Social Media Media Internet Marketing Google 80