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Book Review: Smart Brevity

Webbiquity

I rarely write book reviews anymore. The book’s authors developed—over their years of experience—a formula not only for writing successful newsletters (plus local editions like Axios Twin Cities ) but one that could be applied to any type of communication. There is a method to writing this way, and the book explains how.

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5 Bloggers Who Started a Blog in 2017 and Survived

Marketing Insider Group

Roshni is a lawyer and entrepreneur who discovered the importance of having systems in her personal life and business. She also fell into the trap of buying too many books and courses. We hope you enjoy discovering some new bloggers, and enjoy their stories. Real Life Minimalism – Roshni F. Ghandi (May 2017).

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How Content Marketing Can Affect Your Personal Brand

Brandpoint

No matter where you are in your career, chances are you already know the crucial role your personal brand plays in helping you achieve your goals. The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand.

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Do Personal Passions Make You a Better B2B Blogger?

B2B Memes

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. Their aim is instead to connect with readers on a personal level.

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30 Books to Help Make You a Better Marketer

Adobe Experience Cloud Blog

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Thought leadership. Engagement.

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How to Establish a Powerful Personal Brand (to Boost Your SEO Efforts and More)

Sharpspring

Then it’s time to start working on your personal brand: Why Personal Branding Matters. One of the most common questions I get from clients and other agency founders: “Why would I spend time establishing my personal brand if all I need is to promote my business?”. Add a section listing the (e)books and whitepapers you release.

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The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.

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