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Book Review: Social Media Marketing

Webbiquity

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

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Content Curation in B2B Marketing

Online Marketing Institute

Bruner is co-author and principal analyst on this report Our own contributor Jeremy Wright is the author of this book "The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right" with a foreword by GMs Bob Lutz.and the rest by Debbie Weil.

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B2B Marketing Thought Leadership: Tom Pick

Adobe Experience Cloud Blog

Sure, a few of the bloggers like Seth Godin and Tom Peters would be B2B celebrities even if blogging didn't exist because they are very smart and have written best-selling books. But blogging, and developing relationships with other bloggers, is a powerful way to increase brand awareness and credibility.

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How to Write a Strategic Marketing Plan

WebMarketCentral

Finally, here's an excellent book on the topic: ** technorati tags: how to write a strategic marketing plan embedded in their genetic code. This is really the "meat" of the plan, the action items. That ought to get you started! tags: how to write a strategic marketing plan embedded in their genetic code.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Blogger Relations. Recently we discussed key issues for the B2B “C&# suite and some key points highlighted in his book.