Remove Blogger Remove Books Remove Outreach Remove Personalization
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The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean.

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Why Online Influencer Outreach is Overrated and How to Fix It

Convince & Convert

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. Reasons Why Online Influencer Outreach is Overrated.

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How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Use the data you’ve gathered, along with the information your community outreach has gleaned, to create local buyer personas. For example, if your business sells aftermarket parts for high-end sports cars, a well-known local car dealer would be a strategic choice for a guest blogger. They’ll fit in naturally with your post.

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How to engage bloggers down the long tail

Biznology

No matter how obscure your product, service, book, business, or project, there are surely thousands and thousands of online denizens who may not yet know of you but who would be as pleased as punch if you were to reach out. How to Engage Bloggers Down the Long Tail from Chris Abraham. It’s free and online so register !

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How to Engage Bloggers Down the Long Tail

Biznology

No matter how obscure your product, service, book, business, or project, there are surely thousands and thousands of online denizens who may not yet know of you but who would be as pleased as punch if you were to reach out. How to Engage Bloggers Down the Long Tail from Chris Abraham. It’s free and online so register !

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The Human Approach to Link Building Outreach

Biznology

Without great outreach, link building becomes 100x harder, because how can you expect to secure a link if you can’t get anyone to communicate with you? Without further ado, here are my main strategies for successful outreach for links – mainly for guest posting. Let me know your thoughts on outreach in the comments below.

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Influencer marketing is fully integrating with social media marketing strategy

Biznology

If you know your new author or book is really going to blow up, you’d better sell a home or secure a line of credit. AH sold influencer marketing ( née blogger outreach) since Autumn 2006— twelve-years ago now—and Gerris Corp continues in this tradition. It’s not for the faint of heart. Success is expensive.