Writing on the Web

JANUARY 27, 2014

src="[link] width="300" height="240" title="Write an Ebook: How Are Books and Blogs Alike?" /> How do business bloggers write an ebook ? I update my social media sites, usually by asking people an evocative question and linking back to the blog. They know they need to write and publish a book. and Blogs Alike?"

Broadcasting 100

Broadcasting Blogger Internet Marketing Business Blogging 100

Marketing Insider Group

MARCH 31, 2021

Look at your content and social media analytics to see which keyword searches drive local traffic to your content. For example, if your business sells aftermarket parts for high-end sports cars, a well-known local car dealer would be a strategic choice for a guest blogger. Listen and Respond on Social Media.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Biznology

APRIL 8, 2014

No matter how obscure your product, service, book, business, or project, there are surely thousands and thousands of online denizens who may not yet know of you but who would be as pleased as punch if you were to reach out. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

No matter how obscure your product, service, book, business, or project, there are surely thousands and thousands of online denizens who may not yet know of you but who would be as pleased as punch if you were to reach out. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Convince & Convert

JANUARY 25, 2011

After making a list, and checking it twice we’re delighted to announce the 75 winners of The NOW Revolution blogger promotion. These kind folks will each receive 2 copies of the book, and will write and post a (honest) review on their blog. We really wish we could have given books to everyone who applied. Aaron Hockley.

Blogger 121

Blogger Promotion Pricing Price 121

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

Social Media 106

Social Media Consulting Media Work Management 106

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Ryanair bullies a blogger. If so, click send.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Convince & Convert

JANUARY 5, 2011

If you have a blog (and not just a social media blog, we want to go as broad as possible), you can win two free copies of The NOW Revolution. Agree to review the book (good or bad) first week in February on your blog. Our fingers are crossed that you like the book. So, let’s find out. That’s it! Thanks for your help.

Blogger 113

Blogger Social Media Promotion Creativity 113

SendX

MAY 31, 2021

I love reading books, fiction, nonfiction, anything works. But I work from home and check my social media obsessively. But I can’t compromise on my reading, so I ordered the book I want to read from a friend’s online bookstore. I shamelessly give in, and order more books again! Let’s take a very basic example here.

Marketing Automation Services 195

Marketing Automation Services Marketing Automation Email Marketing Automation 195

Optinmonster

FEBRUARY 6, 2023

It’s not a physical object like a book or clothing item that you can hold in your hand, but it’s still something customers can use and enjoy. Some examples of digital products are video games, music, movies, apps, and e-books. 42 Best Digital Product Ideas and Examples Digital Product Ideas for Bloggers 1.

Examples 93

Examples Product Work Management Marketing Management 93

Contently

AUGUST 19, 2020

Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. For Pippa Stacey, a blogger who has Myalgic Encephalomyelitis (ME), her advocacy includes market research as well. Many advocates have developed sizable followings on social media. And rightly so.

Terms and Conditions 179

Terms and Conditions Work Management Content Marketing Paid Search Agency 179

B2B Memes

AUGUST 31, 2010

It’s a popular tactic among B2B bloggers to look at dry B2B topics through the prism of seemingly unrelated personal enthusiasms. Viewed from a distance, a favorite pop band or children’s book might not seem relevant to B2B marketing and communications. It can be an effective approach, but it’s not without landmines.

Blogger 100

Blogger Personalization B2B Comparison 100

Onalytica B2B

DECEMBER 11, 2017

Key Topics: Marketing Strategy, Social Media Marketing, Keynote Speaking, Coaching. Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. The Content Code was named one of the top five marketing books of 2015 by INC magazine.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Marketing Insider Group

SEPTEMBER 29, 2020

Content marketing is absolutely essential to travel companies who can use the power of storytelling to tempt new customers to book a trip to somewhere new and exotic. Four Seasons cleverly invites some of the world’s top travel and lifestyle bloggers to contribute to its content.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Twitter is one solution.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Zoominfo

AUGUST 26, 2018

Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you! Our new e-book. Our new e-book who? Why was the social media marketer out of office? What is a social media marketer’s favorite snack? SERP-rise parties. Knock, knock!

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Convince & Convert

APRIL 27, 2014

image from BigStock.com As social media matures, the problems we solve for our clients at Convince & Convert have changed. Today, we most often help companies take their content marketing and social media to the next level by uncovering ways to optimize strategy, operations, channels, tactics and metrics. A Youtility even!

Social Media 158

Social Media Allocation Media Paid Search Agency 158

Sprout Social

DECEMBER 15, 2016

Good books teach us about our craft, inspire us to be better leaders and even allow us to fall into escapist fantasies during our cold winter commutes. “The C Programming Language” is one of the few programming books that not only offers valuable and practical information but is enjoyable to read.

Work Management 57

Work Management Marketing Management Internet Marketing Software 57

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. This is the hardest part of social media events programming.

Social Media 127

Social Media Media Blogger Co-Registration 127

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. But simply asking people to spread the word on social media doesn’t always cut it. This can help you get new business via social sharing and word-of-mouth promotion.

Paid Content 91

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 91

Zoominfo

SEPTEMBER 16, 2020

Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Most of the time, people find your brand through your website or social media. Developing A Channel Strategy.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Hubspot

FEBRUARY 19, 2018

I wanted to take this seriously, so I decided to check out a couple self-help books dedicated to the idea of “living in the now.”. Self-help books aren’t meant to be mindlessly devoured and followed diligently, like a cookbook recipe for happiness. The Best Self-Help Books. But others didn't resonate with me as deeply.

Positioning 77

Positioning Work Management Viral Marketing Fulfillment 77

Convince & Convert

JULY 11, 2011

Here’s an example of strategic social media in action for our client, SunButter. It was a logical next step to create a social media strategy that turned these fans into SunButter advocates. As you’ll read on page 164 of The Now Revolution (because you all have a copy of the book, right?), Success Metrics. No-Stir Launch.

Social Media 139

Social Media Media Blogger Loyalty 139

Hubspot

SEPTEMBER 23, 2018

Social media is no exception. But if you have some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 29 blogs specifically about social media marketing. 29 of the Best Social Media Blogs. 29 of the Best Social Media Blogs. Social Media Explorer.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

Exo B2B

OCTOBER 16, 2020

million words on digital marketing since 2003 and is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. She is a regular blogger/podcaster and has contributed to the editorial staff of Forbes, Huffington Post Canada and Medium. no false accounts).

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Convince & Convert

APRIL 18, 2012

She also acts as Director of Calm for the new virtual social media assistant agency, Don’t Panic Management. You can find her tweeting about social media, martinis, and music as @jessostroff. If you’re a blogger or individual consultant, you might only need one calendar. Finding the bloggers is only the beginning, of course.

Paid Content 156

Paid Content Social Media Tools Product 156

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media. Paul is the author of five books and more than 400 articles on the topic of social media and digital marketing.

PR 135

PR Practices B2B Blogger 135

ClearVoice

FEBRUARY 4, 2020

Andy is the co-founder and chief marketing officer of Orbit Media — and the author of ‘ Content Chemistry: The Illustrated Handbook for Content Marketing.’ To the contrary, our marketing generates revenue (book sales and event registrations)… roughly 1M+ visitors and 500+ qualified leads per year. Mine is down below.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

B2B Memes

SEPTEMBER 8, 2011

Obvious or not, what made his statement today interesting was the way he said it: Not, “I don’t blog much anymore,” but “I’m not a blogger anymore.” In focusing on the identity rather than the activity, he underscored for me one of the most profound aspects of the social media revolution: professional roles don’t matter much any longer.

Social Media 100

Social Media Media Blogger Act-On 100

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. Social Media Stat of the Week: NFL hires 32 bloggers.

Social Media 122

Social Media Media Marketing Budget Communities 122

Exo B2B

MARCH 8, 2018

Here’s an example from Tamara McLeary’s bio on one of those websites: She is ranked by Klear in the Top 1% of global Social Media Influencers. Media presence as spokesperson for the community. Entrepreneur, blogger and speaker. Entrepreneur, blogger and speaker. Active blog and other publications.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

seo.co

FEBRUARY 8, 2022

Make an announcement that your company is looking for guest bloggers in the space, and if you already know some prominent guest bloggers, feel free to reach out to them directly. Give them author credit and some extra shares on social media, and you’ll end up with brand-new, alternative content for free. Write a Book (or eBook).

SEO 98

SEO Content Dwell Advertising Mediums 98

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. When I’m writing ad copy, I become the product,” said Maureen Tsuchida , a freelance copywriter and social media consultant. “I For ads, I want creativity.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Martech

JANUARY 4, 2023

Matt is the founder of Heinz Marketing, author of a slew of essential B2B books including “The Predictable Pipeline, The Modern Marketer’s Field Guide and Full Funnel Marketing.” She’s the author of the best-selling “The Zen of Social Media Marketing,” which is now in its 4th edition. Company: Zen Media.

Marketing Analytics Tools 119

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 119

Sharpspring

NOVEMBER 10, 2022

Set up surveys, booking forms, download forms, etc. Encourage people to sign up for your email list, subscribe via RSS feed, and follow you on the respective social media channels. Start Building Relationships with Other Bloggers. Action item. You can get creative as well! to diversify your CTAs from page to page. Action item.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124