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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Your objective was likely to establish thought leadership, generate leads and perhaps use it to nurture existing leads until they’re ready to buy. Promote your white paper using online press release distribution services. Most press release distribution services clearly spell out how many links you can include.

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How to Promote Your Website for Free

Optinmonster

If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. How do you make a lead magnet? But what is content marketing?

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Book Review: Social Media Marketing

Webbiquity

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Li really “gets&# social media from the social, search and business perspectives, and this shows throughout the book.

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How to use social media for lead generation

markempa

When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients.

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A 3 Step Process to Make Social Media Produce Sales

ViewPoint

Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. aka attention) Because someone who wrote a book on Twitter decided so? He blogs at [link].

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Nine Keys to a Robust Editorial Career in Social Media

B2B Memes

For B2B journalists and editors, the transition to the social-media era can be daunting, especially if they rely on their employers to lead the way. One journalist who’s already experienced this shift is the well-known B2B editorial consultant and blogger Paul Conley. This isn’t necessarily a bad thing. Be an entrepreneur.

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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

I've noticed lately that if you have the right media contacts connected with you on Twitter and Linkedin you can almost get your word out through those channels as opposed to the standard techniques. Michael, do you know the invention of the bicycle actually predicted the death of the book industry? I'm assuming you are talking Marcom?)

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