How to identify your ideal customer profile (ICP)
Lenny's Newsletter
AUGUST 29, 2023
” — Tomer London , co-founder and CPO The founders of Gong landed on three highly nuanced attributes: “We tried to narrow it down as much as possible. And exactly like the book Crossing the Chasm suggests, we thought, let’s get this small group working and get them excited. Art by Natalie Harney.
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